Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

In this episode, Jake and Dan discuss the 2025 Interior Defensive Line (IDL) class, and who they feel are the best fits for the Los Angeles Chargers based on their coaching, front office, existing roster, play style, and the overall draft class. Top-10 and honorable mentions include: Jordan Phillips TJ Sanders CJ West Tyleik Williams Omarr Norman-Lott Darius Alexander Joshua Farmer Kenneth Grant Walter Nolen Derrick Harmon Mason Graham Aeneas Peebles JJ Pegues Alfred Collins Vernon Broughton Tonka Hemingway    Subscribe to Chargers Unleashed Podcast: https://youtube.com/c/chargersunleashedpodcast Twitter: https://twitter.com/LAC_Unleashed Facebook: https://www.facebook.com/ChargersUnleashed Patreon: https://www.patreon.com/chargersunleashed   Chargers Unleashed Hosts: Jake Hefner (@JakeTHefner) and Dan Wolkenstein (@DanWSports)   Blueprints Host: Jason Balliet (@Syntari13)   Chargers Unleashed Podcast, and Blueprints, are weekly Chargers podcasts, part of the LAFB Network, covering all things Los Angeles Chargers. Chargers Unleashed and Blueprints provide listeners with unique and refreshing perspectives on the latest in Chargers news and storylines, along with special guest appearances, player interviews, off-season discussions for NFL Draft, Free Agency, training camps, and weekly updates surrounding Los Angeles Chargers for fans around the globe. Tune in for Chargers interviews, Chargers news, and more!   Chargers players discussed include Justin aHerbert, Derwin James, Joey Bosa, Khalil Mack, Rashawn Slater, Josh Palmer, Asante Samuel Jr, Daiyan Henley, Quentin Johnston, Tuli Tuipulotu, and much more. We also discuss Chargers Head Coach Jim Harbaugh, OC Greg Roman, DC Jesse Minter and the rest of the Chargers coaching staff. The LA Chargers 2024 draft class: 1 OT Joe Alt 2 WR Ladd McConkey 3  LB Junior Colson 4  DL Justin Eboigbe 5  CB Tarheeb Still 5  CB Cam Hart 6  RB Kimani Vidal 7  WR Brenden Rice 7  WR Cornelius Johnson   THANK YOU PARTNER

Send us a Text Message.Mom Brain: sometimes it means you’re unable to string together your thoughts, and other times it means you’re stringing together 900 thoughts at 2 o’clock in the morning!In this week’s episode, Erin and Ruby are chatting about Instagram parenting courses (as discussed in this Glamour article) and how to determine what’s right for YOU. And the most important question we ask is: is this course something that’s right for you or have you been influenced?---- Our Mom Brain Musings (formerly Midnight Musings Minisodes) are a little bite-sized peak into what goes on when Erin and Ruby stop recording and start going off the rails. So whether you’re up in the middle of the night with your kids, or you’re driving around town trying to remember if you used conditioner or just doubled up on shampoo, these episodes are for you!Loving the show? We'd love your feedback! If you would like to submit a response to be aired on I Love My Baby, And...you can email Erin and Ruby here: ilovemybabyand@gmail.com *To note, all submissions read on air are kept confidential* You can find Erin here: www.erinlevincounseling.com @4th.Trimester.Wellness You can find Ruby here: 10K Counseling | Online Therapy in Colorado @RubyTalksRelationships If you are needing immediate postpartum support, please use the following Postpartum Support International resources: PSI Resources

We talk about all of the week 2 results, buy or sell playoff contenders, and preview week 3 in College Football. The poor state of Notre Dame (01:01) Texas vs. Michigan Results (04:55) Iowa State vs. Iowa Results (09:49) Tennessee vs. NC State Results (13:36) Nebraska vs. Colorado Results (18:20) Oregon vs. Boise State Results (23:58) Buy or Sell: Oklahoma State as Playoff Contender (30:03) Buy or Sell: Kansas State as Playoff Contender (30:42) Buy or Sell: Penn State as Playoff Contender (31:50) Buy or Sell: Utah as Playoff Contender (33:19) Buy or Sell: Alabama as Playoff Contender (34:34) Buy or Sell: LSU as Playoff Contender (36:41) Buy or Sell: Oklahoma as Playoff Contender (38:50) Arizona at Kansas State Preview (41:25) Alabama at Wisconsin Preview (42:57) LSU at South Carolina Preview (45:45) Boston College at Missouri Preview (47:14) Oregon at Oregon State Preview (48:47) Tulane at Oklahoma Preview (50:43) Follow us on Twitter - https://twitter.com/InTheFlatPod Check out our new website - https://intheflatpod.podcastpage.io/ Get 10% off your first month of BetterHelp by using our link– BetterHelp.com/InTheFlat