Ever wonder how you stumbled upon your favorite podcast? Was it by a friend's recommendation or a happy accident? In this episode, we dive deep into the world of podcast discoverability and audience engagement—two essentials for any podcaster looking to grow their reach and captivate listeners.Our guest is none other than Arielle Nissenblatt, the powerhouse behind the Earbuds Podcast Collective and a board member of the Podcast Academy. Arielle is a trailblazer in the podcasting space, with unique insights on how to help your podcast stand out and build a loyal following.A passionate advocate for podcasting, Arielle founded the Earbuds Podcast Collective—a newsletter dedicated to thoughtful podcast recommendations. Her experience and role at the Podcast Academy have positioned her as a go-to authority on effective podcast strategies, making her an invaluable resource for both seasoned podcasters and newcomers alike.In This Episode, We Cover:Arielle's Podcast Journey: From her early days as a podcast fan to becoming a respected industry expert.The Story Behind Earbuds Podcast Collective: Discover the mission of Earbuds and how it has become a key platform for podcast recommendations.Strategies for Podcast Discoverability: Explore Arielle’s insights on multi-channel discoverability and how to leverage personalized recommendations to reach the right audience.Amplifying Listener Growth: Learn the best techniques for promoting your show, sustaining growth, and using social proof to enhance your podcast’s appeal.Audience Engagement 101: Tips for connecting with listeners, fostering loyalty, and growing your community.Choosing a Podcast Hosting Provider: A breakdown of hosting options to help you find the perfect fit for your show.Resources and Links from the Episode:Earbuds Podcast Collective: earbuds.audioListen to Who Weekly: Who Weekly PodcastFollow Arielle on Twitter: @arithisandthatFollow Arielle on Instagram: @ariellethisandthatFollow Arielle on Linkedin: Arielle Ni

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

In a solo episode, Andrew covers the Patriots' recent addition of new center Garrett Bradbury, why April 1 could be the team's deadline to acquire 49ers wide receiver Brandon Aiyuk and later answers all your questions in a mega mailbag. Pats Interference Brought to you by.... 💰 Prize Picks - https://prizepicks.onelink.me/LME0/CLNS Download the app today and use Code CLNS at PrizePicks.com/CLNS & Get $50 instantly when you play $5! Learn more about your ad choices. Visit megaphone.fm/adchoices

President Trump threatened China with an additional 50 percent tariff after the Chinese retaliated. Trump is sending a message to the word: don’t mess with the United States. We’re not going to let you take advantage of us anymore.See omnystudio.com/listener for privacy information.