Co obnáší marketingová full service služba Burdy International? Jak se Petra Fundová staví k výběru kolegů do týmu a jejich motivaci?Jak přizpůsobuje týmy požadavkům byznysu v čase? Proč vytvářet pozice pro schopné a motivované kolegy? Jaké je to být jako žena v top managementu a přistupovat k novým problémům a výzvám?

Burnout Recovery works better with support. UNFRIED is our small group (5 people max!) coaching program to help guide you through your recovery. Apply now! [http://bit.ly/unfried]“People leave the field not because they don’t love the work, but the confines of the work structure make it impossible for them to do it,” says Regan Parker, Chief Legal and Public Affairs officer for Shift Key, a technology marketplace that connects licensed independent healthcare professionals with facilities who need their services. As healthcare workers continue to feel overworked and undervalued, they continue to burn out, leaving healthcare facilities with staffing shortages. By allowing professionals to set their own rates and to select work on a shift-by-shift basis, Shift Key’s model offers the flexibility and autonomy to maintain a work/life balance. It also provides relief from the expectations of a traditional employee’s schedule, while providing similar relief to company teams who are understaffed and thus at equal risk of burnout. On today’s episode of FRIED, Regan joins host Cait Donovan to discuss why this approach to work—which is gaining traction across all sectors—is especially helpful for those who are natural caregivers and nurturers and, as a result, don’t have the most business acumen or are even sure they should be charging for their work at all. The two discuss the importance of offering per diem workers a social safety net and protections under the law which, at least in the U.S., have traditionally only been offered to a company’s employees. Join today’s discussion to learn why Shift Key’s system is the future of work and how it could be game-changing to a number of professions. Quotes“At my very first marketplace company, I got to see how technology could enable people to work on their own terms, and the people that that impacts the most are moms, caregivers, people with disabilities, people who can’t work in a traditional setting, who really need flexibility an

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

Ever wonder how you stumbled upon your favorite podcast? Was it by a friend's recommendation or a happy accident? In this episode, we dive deep into the world of podcast discoverability and audience engagement—two essentials for any podcaster looking to grow their reach and captivate listeners.Our guest is none other than Arielle Nissenblatt, the powerhouse behind the Earbuds Podcast Collective and a board member of the Podcast Academy. Arielle is a trailblazer in the podcasting space, with unique insights on how to help your podcast stand out and build a loyal following.A passionate advocate for podcasting, Arielle founded the Earbuds Podcast Collective—a newsletter dedicated to thoughtful podcast recommendations. Her experience and role at the Podcast Academy have positioned her as a go-to authority on effective podcast strategies, making her an invaluable resource for both seasoned podcasters and newcomers alike.In This Episode, We Cover:Arielle's Podcast Journey: From her early days as a podcast fan to becoming a respected industry expert.The Story Behind Earbuds Podcast Collective: Discover the mission of Earbuds and how it has become a key platform for podcast recommendations.Strategies for Podcast Discoverability: Explore Arielle’s insights on multi-channel discoverability and how to leverage personalized recommendations to reach the right audience.Amplifying Listener Growth: Learn the best techniques for promoting your show, sustaining growth, and using social proof to enhance your podcast’s appeal.Audience Engagement 101: Tips for connecting with listeners, fostering loyalty, and growing your community.Choosing a Podcast Hosting Provider: A breakdown of hosting options to help you find the perfect fit for your show.Resources and Links from the Episode:Earbuds Podcast Collective: earbuds.audioListen to Who Weekly: Who Weekly PodcastFollow Arielle on Twitter: @arithisandthatFollow Arielle on Instagram: @ariellethisandthatFollow Arielle on Linkedin: Arielle Ni