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Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

The festive season has arrived, life is even busier than usual, and there’s still so much to do! That’s why today on The Breakout, we’re going with something  simple: sending our best wishes, and sharing a few teasers for what you can look forward to in the new year.Join us today for a quick look at 2024, and a glimpse ahead to 2025. And as always, a big thank you to our listeners for making this year one of our best yet! We can’t wait to connect with you again in January for more incredible breakout stories.  Happy holidays!About The BreakoutThe Breakout is the hit podcast hosted by human resources and change experts Dr. Keri Ohlrich and Kelly Guenther. The founders of Abbracci Group, a results-driven coaching, HR Management and consulting firm, Keri and Kelly are laser-focused on getting the best out of people. They launched The Breakout in early 2023 to find the best stories and advice on busting boundaries and making change, and since then the show has charted #1 in self-improvement, #1 in education, and #7 in all podcasts.Join Keri and Kelly on The Breakout as they get advice and insights from change experts, and learn from people who have really done it how you can dive into personal growth, increase self confidence, and move your life into bold new territory.Each episode comes with lessons on living courageously, with topics on self-help, leadership, personal development, building success, setting personal boundaries, growing your confidence, overcoming self doubt, and knowing your self worth. From huge transformations to quiet shifts, The Breakout highlights why every change matters.At Abbracci Group, Keri and Kelly offer a four-step coaching process to help you increase your self-awareness, break out of expectations, and live life on your terms.  Learn more at abbraccigroup.com.Keri and Kelly’s new book Whatever the Hell You Want – An Escape Plan to Break Out of Life’s Little Boxes and Live Free From Expectations is available now! Dr. Keri Ohlrich’s book Th

We are excited to share insights from our latest episode of The ASHHRA Podcast featuring the dynamic Laura Dannels, Chief Talent Officer at Wellstar Health System in Atlanta.In this episode, we dive deep into Laura’s inspiring journey and her innovative approach to talent acquisition and management in the healthcare industry. With a rich history in HR, Laura’s expertise spans talent acquisition, management, and learning, all underpinned by her academic background as a PhD and MBA. Laura shares her deep commitment to improving the healthcare environment, inspired by personal experiences and a passion for meaningful impact.Key Highlights:Nurturing Future Talent:Laura emphasizes the importance of not waiting for titles to make impactful change. Whether you're in healthcare or another industry, this episode is filled with valuable insights on taking ownership and driving initiatives that matter.Building Internal Universities:Drawing from her foundational work at Kaiser Permanente, Laura sheds light on the significance of internal learning systems and offers tips for organizations looking to implement such programs.Flexible Work Models in Healthcare:Learn about innovative ways Wellstar Health System is rethinking work models, including AI integration and flexible scheduling, to meet modern challenges and attract top talent.The Power of Mindset:Laura highlights the importance of self-care, gratitude, and mindful practices to ensure leaders are at their best, ready to drive success and inspire those around them.We also get personal with Laura as she discusses her morning rituals and how she maintains a growth mindset amidst the pressures of leading in a rapidly evolving industry.Laura’s contributions go beyond just her professional endeavors as she also serves as an adjunct professor, inspiring a new generation of HR leaders at Columbia University.This episode is packed with inspiration and actionable advice for anyone looking to make a meaningful impact in their fiel