Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

In this episode, Jake and Dan discuss the 2025 Interior Defensive Line (IDL) class, and who they feel are the best fits for the Los Angeles Chargers based on their coaching, front office, existing roster, play style, and the overall draft class. Top-10 and honorable mentions include: Jordan Phillips TJ Sanders CJ West Tyleik Williams Omarr Norman-Lott Darius Alexander Joshua Farmer Kenneth Grant Walter Nolen Derrick Harmon Mason Graham Aeneas Peebles JJ Pegues Alfred Collins Vernon Broughton Tonka Hemingway    Subscribe to Chargers Unleashed Podcast: https://youtube.com/c/chargersunleashedpodcast Twitter: https://twitter.com/LAC_Unleashed Facebook: https://www.facebook.com/ChargersUnleashed Patreon: https://www.patreon.com/chargersunleashed   Chargers Unleashed Hosts: Jake Hefner (@JakeTHefner) and Dan Wolkenstein (@DanWSports)   Blueprints Host: Jason Balliet (@Syntari13)   Chargers Unleashed Podcast, and Blueprints, are weekly Chargers podcasts, part of the LAFB Network, covering all things Los Angeles Chargers. Chargers Unleashed and Blueprints provide listeners with unique and refreshing perspectives on the latest in Chargers news and storylines, along with special guest appearances, player interviews, off-season discussions for NFL Draft, Free Agency, training camps, and weekly updates surrounding Los Angeles Chargers for fans around the globe. Tune in for Chargers interviews, Chargers news, and more!   Chargers players discussed include Justin aHerbert, Derwin James, Joey Bosa, Khalil Mack, Rashawn Slater, Josh Palmer, Asante Samuel Jr, Daiyan Henley, Quentin Johnston, Tuli Tuipulotu, and much more. We also discuss Chargers Head Coach Jim Harbaugh, OC Greg Roman, DC Jesse Minter and the rest of the Chargers coaching staff. The LA Chargers 2024 draft class: 1 OT Joe Alt 2 WR Ladd McConkey 3  LB Junior Colson 4  DL Justin Eboigbe 5  CB Tarheeb Still 5  CB Cam Hart 6  RB Kimani Vidal 7  WR Brenden Rice 7  WR Cornelius Johnson   THANK YOU PARTNER

Bill Chisholm, managing partner at Symphony Technology Group, has agreed to buy the Boston Celtics from the Grousbeck family at a record $6.1 billion valuation, sources tell ESPN. This marks the largest sale of a sports franchise in North American history. CLNS Media's Bobby Manning and John Zannis go LIVE on The Garden Report to react. The Garden Report on CLNS Media is Powered by: 💰 Prize Picks - https://prizepicks.onelink.me/LME0/CLNS Download the app today and use Code CLNS when you sign up & Get $50 instantly when you play $5! 🎫 Gametime - https://gametime.co Take the guesswork out of buying NBA tickets with Gametime. Download the Gametime app, create an account, and use code CLNS for $20 off your first purchase. Download Gametime today. Terms apply. What time is it? Gametime! Join Our Discord Server: https://clnsmedia.com/discord Learn more about your ad choices. Visit megaphone.fm/adchoices

The festive season has arrived, life is even busier than usual, and there’s still so much to do! That’s why today on The Breakout, we’re going with something  simple: sending our best wishes, and sharing a few teasers for what you can look forward to in the new year.Join us today for a quick look at 2024, and a glimpse ahead to 2025. And as always, a big thank you to our listeners for making this year one of our best yet! We can’t wait to connect with you again in January for more incredible breakout stories.  Happy holidays!About The BreakoutThe Breakout is the hit podcast hosted by human resources and change experts Dr. Keri Ohlrich and Kelly Guenther. The founders of Abbracci Group, a results-driven coaching, HR Management and consulting firm, Keri and Kelly are laser-focused on getting the best out of people. They launched The Breakout in early 2023 to find the best stories and advice on busting boundaries and making change, and since then the show has charted #1 in self-improvement, #1 in education, and #7 in all podcasts.Join Keri and Kelly on The Breakout as they get advice and insights from change experts, and learn from people who have really done it how you can dive into personal growth, increase self confidence, and move your life into bold new territory.Each episode comes with lessons on living courageously, with topics on self-help, leadership, personal development, building success, setting personal boundaries, growing your confidence, overcoming self doubt, and knowing your self worth. From huge transformations to quiet shifts, The Breakout highlights why every change matters.At Abbracci Group, Keri and Kelly offer a four-step coaching process to help you increase your self-awareness, break out of expectations, and live life on your terms.  Learn more at abbraccigroup.com.Keri and Kelly’s new book Whatever the Hell You Want – An Escape Plan to Break Out of Life’s Little Boxes and Live Free From Expectations is available now! Dr. Keri Ohlrich’s book Th