Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok. We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes. So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!Companies mentioned in this episode: Serial This American Life Joe Rogan Blue Yeti Podknows Podmaster audit Mentioned in this episode:Podmaster Free TipsA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster auditShow Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notesThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

Happy New Year 2025. In this episode, host Aaron Crow  guides you through the evolving cybersecurity landscape impacting everything from power utilities and transportation to manufacturing and healthcare. Aaron explores the importance of integrating people, processes, and technology to build resilient systems. He also outlines the major cybersecurity events and conferences you won't want to miss this year, including s4 in Tampa, RSA in San Francisco, and Black Hat and DEFCON in Vegas. And don't miss the Lone Star Cyber Shootout happening in January. Click here to participate in this exclusive event - https://corvosec.com/lonestar-cyber-shootout/ With a focus on community and networking, Aaron emphasizes how these connections can elevate your cybersecurity strategy. Stay tuned for actionable insights, expert interviews, and real-world case studies to kickstart your year. Let's make 2025 a year of impactful cybersecurity advancements together. Key Moments:  00:40 Resilience needs technology, people, and processes. 05:03 Annual Vegas cybersecurity events: Black Hat, DEFCON. 09:01 Networking is crucial for career and growth. 11:42 Secure messaging suggests normal texting may be compromised. 16:04 Balance technical skills with essential soft skills. 17:11 Excellent professionals struggle in untrained management roles.   Connect With Aaron Crow: Website: www.corvosec.com  LinkedIn: https://www.linkedin.com/in/aaronccrow   Learn more about PrOTect IT All: Email: info@protectitall.co  Website: https://protectitall.co/  X: https://twitter.com/protectitall  YouTube: https://www.youtube.com/@PrOTectITAll  FaceBook:  https://facebook.com/protectitallpodcast    To be a guest or suggest a guest/episode, please email us at info@protectitall.co   Please leave us a review on Apple/Spotify Podcasts: Apple   - https://podcasts.apple.com/us/podcast/protect-it-...

Click here to view the episode transcriptABOUT SEAN O’DOWDSean is the General Partner for Scholastic Capital. Scholastic Capital buys single-family homes in high-end public school districts and rents them to families on long-term leases. He started his career as a consultant with Boston Consulting Group (BCG). He graduated with Honors from The Wharton School of Business. Most importantly, Sean is married with two kids and a third on the way!    THIS TOPIC IN A NUTSHELL: Sean’s career before real estateFirst few investmentsWhat they do at Scholastic CapitalAbout the Deal in IllinoisWhat we like about this assetTheir criteria and How to Identify their target assetLeasing & Identifying Target Rents Underwriting process and challengesKPIs and rent increasesTypical Expense ratio of their portfolioFinancing and hold time for this assetAbout the Evergreen Fund modelWhy do you think this model is working amidst the price surge?Investor returns and distributionsCurrent project and Target acquisitions Connect with Sean  KEY QUOTE:  On Investing in Single-family homes in Elite School Districts:“This model works because of accessibility. If you're looking to move into one of these good school districts for 4-6 years for multiple kids, renting makes more sense than buying a house. “  SUMMARY OF BUSINESS: At Scholastic Capital, we create the opportunity for investors to partner with us through our laser focused strategy of buying single family homes in elite school districts and renting them to families on 3+ year leases. Our investors love our planned monthly distributions, equity growth, depreciation pass through, minimal use of leverage, and the multi-year leases to tenants.  Scholastic Capital is a rolling, evergreen fund that continuously admits new capital. New investors will have an immediate interest in the underlying portfolio of single-family homes in high end school districts.    ABOUT THE WESTSIDE INVESTORS NETWORK   The Westside Investors Network is your communit

Send us a textSummary:Imagine struggling with your health for over a decade, visiting doctor after doctor, only to be dismissed as dramatic or told that it’s all in your head. That was Kenzie Vath’s reality before she finally received a diagnosis of Lyme disease at the age of 18—after suffering for 10 years. In today’s episode, Kenzie shares her powerful story of navigating chronic illness, enduring years of misdiagnosis, and how she found her voice through the struggle.As an advocate for those living with Lyme disease, Kenzie has turned her pain into purpose. She talks about the importance of self-advocacy in the face of medical roadblocks and why trusting yourself—even when experts don’t—is key to survival. Through her journey, she learned that finding purpose, connecting with others, and sharing her story was essential not only to her healing but to supporting others.We also dive into her book, The Ignored Pandemic: Real Stories of Lyme Disease, where she highlights the real-life struggles of people across the globe who are fighting the same battle. Through storytelling and vulnerability, Kenzie is on a mission to raise awareness and end the stigma surrounding Lyme disease and other invisible conditions.If you’ve ever felt dismissed, ignored, or alone in your health journey, this episode is a must-listen. Kenzie’s story is a powerful reminder that your voice matters and that resilience, compassion, and community are at the heart of healing. Tune in to hear how Kenzie turned her diagnosis into a force for change and how you can, too.Takeaways:The Importance of Self-AdvocacyFinding Purpose Through SufferingThe Role of Community in HealingResilience in the Face of Medical ChallengesThe Power of Vulnerability and StorytellingHolistic Health and Lifestyle ChoicesContact Links:Website - Holistic UmbrellaBook - The Ignored PandemicInstagram - Holistic UmbrellaLinkedInKenzie Vath is the Vice President of Strategic Innovation at Pacific Hospitality Group, where she leads