Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

President Trump threatened China with an additional 50 percent tariff after the Chinese retaliated. Trump is sending a message to the word: don’t mess with the United States. We’re not going to let you take advantage of us anymore.See omnystudio.com/listener for privacy information.

When it comes to your podcast audio, an editing chain can help turn decent audio into great audio. Here's what to look for and when to use.Mentioned in this episode:How to Edit Podcasts - iZotope7 Tips for Mixing Stellar Podcast VocalsA Guide to Audio Processing and FX For PodcastingProducts I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fm podcast hosting, distribution, analytics, and monetizationKit email marketingBoomcaster remote recording and live streamingHindenburg Pro recording and editingOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:If you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsRecommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showThis podcast uses the

Send us a Text Message.Mom Brain: sometimes it means you’re unable to string together your thoughts, and other times it means you’re stringing together 900 thoughts at 2 o’clock in the morning!In this week’s episode, Erin and Ruby are chatting about Instagram parenting courses (as discussed in this Glamour article) and how to determine what’s right for YOU. And the most important question we ask is: is this course something that’s right for you or have you been influenced?---- Our Mom Brain Musings (formerly Midnight Musings Minisodes) are a little bite-sized peak into what goes on when Erin and Ruby stop recording and start going off the rails. So whether you’re up in the middle of the night with your kids, or you’re driving around town trying to remember if you used conditioner or just doubled up on shampoo, these episodes are for you!Loving the show? We'd love your feedback! If you would like to submit a response to be aired on I Love My Baby, And...you can email Erin and Ruby here: ilovemybabyand@gmail.com *To note, all submissions read on air are kept confidential* You can find Erin here: www.erinlevincounseling.com @4th.Trimester.Wellness You can find Ruby here: 10K Counseling | Online Therapy in Colorado @RubyTalksRelationships If you are needing immediate postpartum support, please use the following Postpartum Support International resources: PSI Resources