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Marketing Today with Alan Hart
441: How Personalized Marketing Can Evolve Your Companies Value with Dave Edelman
Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave’s upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave’s passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving yo
Security Sutra - Cybersecurity Startups and Venture Capital
This Month in German, Swiss, and Austrian (GSA) Startups – February 2024
🚀 Welcome to Startuprad.io – Your Ultimate Destination for Tech Entrepreneurship News! 🌟Interested in Working with us?Have a look here: https://www.passionfroot.me/startupradio SubscribeHere https://linktr.ee/startupradio In this episode, we dive deep into the latest tech and startup highlights shaping the landscape of innovation. Join us as we explore groundbreaking developments and game-changing investments that are driving progress in the tech world. 🔍 Our Highlights:1. Microsoft's bold move to invest 3.3 billion euros in expanding data centers in Germany is a testament to the importance of AI and cloud computing. Chancellor Olaf Scholz applauds this commitment to progress and global openness. 2. Vienna-based AI startup Magic secures a whopping $117 million in funding, setting ambitious goals to surpass ChatGPT-4 with its AGI ambitions. Meanwhile, Stuttgart's Instagrid raises an impressive $95 million to expand into North America with its innovative portable battery systems. 3. Amidst the success stories, we also shed light on the challenges faced by fintech and MedTech sectors. Elinvar grapples with insolvency despite a hefty €50 million investment, while Sanity Group, a cannabis company, makes tough decisions by cutting staff. 4. But there's no shortage of triumphs! BioNTech emerges victorious in a lawsuit, Flixbus makes strides by expanding to India, and Mondu secures a massive €30 million for its expansion plans. However, changes in German insolvency regulations pose new challenges for debt-funded startups like Instafreight. 5. And lastly, EV charging platform Monta electrifies the scene by raising an impressive €80 million for its European expansion, signaling a bright future for sustainable transportation. Stay ahead of the curve with Startuprad.io as we bring you the latest updates and insights from the dynamic world of tech entrepreneurship. Don't forget to subscribe and hit the notification bell to never miss out on our exclusive content! #technews #
Space Café Podcast - Navigating Our Interplanetary Ambitions
Chasing Chicxulub 2: Inside Astrophysicist Dora Foehring's Mission to Avert Armageddon
We love to hear from you. Send us your thought, comments, suggestions, love lettersDr. Dora Föhring, planetary defense scientist at ESA, discusses Earth's cosmic shield against asteroids. From observing elusive space rocks to actively deflecting them, she shares insights on near-Earth objects, the groundbreaking DART mission, and the future of planetary protection.Key Topics:Challenges and importance of near-Earth asteroid detectionEarth's asteroid impact history and future risksThe DART mission: Humanity's first asteroid deflection testCurrent state and future of planetary defenseSearch for extraterrestrial life in our cosmic neighborhoodPersonal journey and adventures in astronomyTimestamps: 00:01:49 - Observing near-Earth asteroids: Challenges and techniques 05:22 - Importance of studying Near-Earth Objects (NEOs) 08:09 - Frequency and potential impact of asteroid collisions 10:21 - Asteroid sizes: From meter-sized to planet-killers 17:22 - Apophis: The asteroid making a close approach in 2029 19:42 - Getting an asteroid namesake: The naming process 22:30 - Inside the DART mission: Changing an asteroid's course 25:17 - Are we ready for regular asteroid deflection? 27:20 - The search for alien life: Where should we look? 29:08 - An astronomer's travelogue: La Palma, Hawaii, Italy 32:06 - From sci-fi to reality: Dr. Föhring's path to astronomy 35:24 - Would you go to space? Thoughts on cosmic travelNotable Quotes: "If you wait long enough, something's bound to hit you." - Dr. Dora Föhring on large asteroid impacts"I think there are crazy people, I'm crazy, there are people doing crazy things all the time. Just I guess the question would be like, what are you trying to achieve with that?" - Dr. Föhring on space travelEspresso for the Mind: Be a "yes person." Embrace new challenges and experiences, stepping out of your comfort zone in both personal and professional life. Dr. Föhring's journey
Jess Get Hired
Career Transitions and Finding Your Ikigai (85)
Podcast Show Notes In this episode Host Jessica Fiesta-George interviews Kavita Ahuja, a certified women's career and life transition coach, about career transitions and finding one's purpose using the concept of Ikigai. Kavita shares her own journey from a successful corporate career to coaching and explains how she discovered her true calling. She introduces the concept of Ikigai, which combines passion, mission, vocation, and profession, and explains how it can help individuals find fulfillment in their careers and lives. Kavita also discusses her coaching method, the Pyramid of Reinvention, and offers advice for those stuck in their jobs and wanting to find something more fulfilling. KEYWORDS: career transitions, purpose, Ikigai, fulfillment, coaching, self-discovery TAKEAWAYS Career transitions can be challenging, but they can also lead to a more fulfilling life. The concept of Ikigai, which combines passion, mission, vocation, and profession, can help individuals find their true calling. The Pyramid of Reinvention, a six-step coaching method, can guide individuals through the process of rediscovering themselves and transforming their careers and lives. Overcoming obstacles, building confidence, and taking action are key steps in the journey of career reinvention. Listening to your inner voice, being open to possibilities, and using fear as fuel can help you navigate career transitions and find success. Key Points: Understanding the Japanese concept of Ikigai and its significance in finding fulfillment in career transitions. The importance of self-discovery, identifying strengths, passions, and values. Kavita's Pyramid of Reinvention method: rediscovery, visioning, overcoming obstacles, building confidence, action, and accountability. Practical steps for those feeling stuck in their current jobs and looking for a c

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