Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

Burnout Recovery works better with support. UNFRIED is our small group (5 people max!) coaching program to help guide you through your recovery. Apply now! [http://bit.ly/unfried]“People leave the field not because they don’t love the work, but the confines of the work structure make it impossible for them to do it,” says Regan Parker, Chief Legal and Public Affairs officer for Shift Key, a technology marketplace that connects licensed independent healthcare professionals with facilities who need their services. As healthcare workers continue to feel overworked and undervalued, they continue to burn out, leaving healthcare facilities with staffing shortages. By allowing professionals to set their own rates and to select work on a shift-by-shift basis, Shift Key’s model offers the flexibility and autonomy to maintain a work/life balance. It also provides relief from the expectations of a traditional employee’s schedule, while providing similar relief to company teams who are understaffed and thus at equal risk of burnout. On today’s episode of FRIED, Regan joins host Cait Donovan to discuss why this approach to work—which is gaining traction across all sectors—is especially helpful for those who are natural caregivers and nurturers and, as a result, don’t have the most business acumen or are even sure they should be charging for their work at all. The two discuss the importance of offering per diem workers a social safety net and protections under the law which, at least in the U.S., have traditionally only been offered to a company’s employees. Join today’s discussion to learn why Shift Key’s system is the future of work and how it could be game-changing to a number of professions. Quotes“At my very first marketplace company, I got to see how technology could enable people to work on their own terms, and the people that that impacts the most are moms, caregivers, people with disabilities, people who can’t work in a traditional setting, who really need flexibility an

In this episode, Jake and Dan discuss the 2025 Interior Defensive Line (IDL) class, and who they feel are the best fits for the Los Angeles Chargers based on their coaching, front office, existing roster, play style, and the overall draft class. Top-10 and honorable mentions include: Jordan Phillips TJ Sanders CJ West Tyleik Williams Omarr Norman-Lott Darius Alexander Joshua Farmer Kenneth Grant Walter Nolen Derrick Harmon Mason Graham Aeneas Peebles JJ Pegues Alfred Collins Vernon Broughton Tonka Hemingway    Subscribe to Chargers Unleashed Podcast: https://youtube.com/c/chargersunleashedpodcast Twitter: https://twitter.com/LAC_Unleashed Facebook: https://www.facebook.com/ChargersUnleashed Patreon: https://www.patreon.com/chargersunleashed   Chargers Unleashed Hosts: Jake Hefner (@JakeTHefner) and Dan Wolkenstein (@DanWSports)   Blueprints Host: Jason Balliet (@Syntari13)   Chargers Unleashed Podcast, and Blueprints, are weekly Chargers podcasts, part of the LAFB Network, covering all things Los Angeles Chargers. Chargers Unleashed and Blueprints provide listeners with unique and refreshing perspectives on the latest in Chargers news and storylines, along with special guest appearances, player interviews, off-season discussions for NFL Draft, Free Agency, training camps, and weekly updates surrounding Los Angeles Chargers for fans around the globe. Tune in for Chargers interviews, Chargers news, and more!   Chargers players discussed include Justin aHerbert, Derwin James, Joey Bosa, Khalil Mack, Rashawn Slater, Josh Palmer, Asante Samuel Jr, Daiyan Henley, Quentin Johnston, Tuli Tuipulotu, and much more. We also discuss Chargers Head Coach Jim Harbaugh, OC Greg Roman, DC Jesse Minter and the rest of the Chargers coaching staff. The LA Chargers 2024 draft class: 1 OT Joe Alt 2 WR Ladd McConkey 3  LB Junior Colson 4  DL Justin Eboigbe 5  CB Tarheeb Still 5  CB Cam Hart 6  RB Kimani Vidal 7  WR Brenden Rice 7  WR Cornelius Johnson   THANK YOU PARTNER

Bill Chisholm, managing partner at Symphony Technology Group, has agreed to buy the Boston Celtics from the Grousbeck family at a record $6.1 billion valuation, sources tell ESPN. This marks the largest sale of a sports franchise in North American history. CLNS Media's Bobby Manning and John Zannis go LIVE on The Garden Report to react. The Garden Report on CLNS Media is Powered by: 💰 Prize Picks - https://prizepicks.onelink.me/LME0/CLNS Download the app today and use Code CLNS when you sign up & Get $50 instantly when you play $5! 🎫 Gametime - https://gametime.co Take the guesswork out of buying NBA tickets with Gametime. Download the Gametime app, create an account, and use code CLNS for $20 off your first purchase. Download Gametime today. Terms apply. What time is it? Gametime! Join Our Discord Server: https://clnsmedia.com/discord Learn more about your ad choices. Visit megaphone.fm/adchoices