Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

When it comes to your podcast audio, an editing chain can help turn decent audio into great audio. Here's what to look for and when to use.Mentioned in this episode:How to Edit Podcasts - iZotope7 Tips for Mixing Stellar Podcast VocalsA Guide to Audio Processing and FX For PodcastingProducts I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fm podcast hosting, distribution, analytics, and monetizationKit email marketingBoomcaster remote recording and live streamingHindenburg Pro recording and editingOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:If you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsRecommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showThis podcast uses the

Original article or post - Skift - Expedia Is Considering Ways to Introduce Sponsored Listings on Vrbohttps://skift.com/2024/04/09/expedia-is-considering-ways-to-introduce-sponsored-listings-on-vrbo/By Dennis SchaalTagging: Dennis Schaal, Rob Torres, Amiad Soto, Guesty VRBOIs there an article or social post you'd like us to respond to on the no BS Daily Dose?? If so, please fill out this Google form- https://docs.google.com/forms/d/1EoiHZ5PvtsTqDqvZDrhDWvrkDGPJcTVrhioaPO0S4nY/edit

"Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-quit a show. Spoiler alert: bad audio is the number one culprit. In this episode, we’re not just airing grievances; we’re giving you the tools to fix them! Links referenced in this episode:Podmastery.co/newsletterpodknows.co.ukMentioned in this episode:Podmaster Free TipsBook your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster auditA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Free tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy