Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Mainta

When it comes to your podcast audio, an editing chain can help turn decent audio into great audio. Here's what to look for and when to use.Mentioned in this episode:How to Edit Podcasts - iZotope7 Tips for Mixing Stellar Podcast VocalsA Guide to Audio Processing and FX For PodcastingProducts I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fm podcast hosting, distribution, analytics, and monetizationKit email marketingBoomcaster remote recording and live streamingHindenburg Pro recording and editingOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:If you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsRecommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showThis podcast uses the

We talk about all of the week 2 results, buy or sell playoff contenders, and preview week 3 in College Football. The poor state of Notre Dame (01:01) Texas vs. Michigan Results (04:55) Iowa State vs. Iowa Results (09:49) Tennessee vs. NC State Results (13:36) Nebraska vs. Colorado Results (18:20) Oregon vs. Boise State Results (23:58) Buy or Sell: Oklahoma State as Playoff Contender (30:03) Buy or Sell: Kansas State as Playoff Contender (30:42) Buy or Sell: Penn State as Playoff Contender (31:50) Buy or Sell: Utah as Playoff Contender (33:19) Buy or Sell: Alabama as Playoff Contender (34:34) Buy or Sell: LSU as Playoff Contender (36:41) Buy or Sell: Oklahoma as Playoff Contender (38:50) Arizona at Kansas State Preview (41:25) Alabama at Wisconsin Preview (42:57) LSU at South Carolina Preview (45:45) Boston College at Missouri Preview (47:14) Oregon at Oregon State Preview (48:47) Tulane at Oklahoma Preview (50:43) Follow us on Twitter - https://twitter.com/InTheFlatPod Check out our new website - https://intheflatpod.podcastpage.io/ Get 10% off your first month of BetterHelp by using our link– BetterHelp.com/InTheFlat

The festive season has arrived, life is even busier than usual, and there’s still so much to do! That’s why today on The Breakout, we’re going with something  simple: sending our best wishes, and sharing a few teasers for what you can look forward to in the new year.Join us today for a quick look at 2024, and a glimpse ahead to 2025. And as always, a big thank you to our listeners for making this year one of our best yet! We can’t wait to connect with you again in January for more incredible breakout stories.  Happy holidays!About The BreakoutThe Breakout is the hit podcast hosted by human resources and change experts Dr. Keri Ohlrich and Kelly Guenther. The founders of Abbracci Group, a results-driven coaching, HR Management and consulting firm, Keri and Kelly are laser-focused on getting the best out of people. They launched The Breakout in early 2023 to find the best stories and advice on busting boundaries and making change, and since then the show has charted #1 in self-improvement, #1 in education, and #7 in all podcasts.Join Keri and Kelly on The Breakout as they get advice and insights from change experts, and learn from people who have really done it how you can dive into personal growth, increase self confidence, and move your life into bold new territory.Each episode comes with lessons on living courageously, with topics on self-help, leadership, personal development, building success, setting personal boundaries, growing your confidence, overcoming self doubt, and knowing your self worth. From huge transformations to quiet shifts, The Breakout highlights why every change matters.At Abbracci Group, Keri and Kelly offer a four-step coaching process to help you increase your self-awareness, break out of expectations, and live life on your terms.  Learn more at abbraccigroup.com.Keri and Kelly’s new book Whatever the Hell You Want – An Escape Plan to Break Out of Life’s Little Boxes and Live Free From Expectations is available now! Dr. Keri Ohlrich’s book Th