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SaugaTalks
How AI is Transforming Content Marketing Strategies
Send us a textThis episode with John Corcoran, B2B Podcasting Guru of Rise25, is packed with practical advice for anyone looking to harness the power of AI and podcasting to elevate their content strategy. AI’s efficiency and podcasting's authenticity transform content marketing, making it more accessible, engaging, and impactful than ever.✨ Subscribe to SaugaTalks for a deeper dive into the future of AI and content marketing! ✨Thank you for being part of the SaugaTalks community. Stay tuned for more insights in our next edition!Support the show
the no BS podcast
The Psychology Behind Happy Guests with Kanan Whited and Alex Husner
In this episode of the podcast, Mateo and John chat it up with Happy Guest co-founders Alex Husner and Kanan Whited. There's something refreshing about this guest portal and the story and psychology behind the app is entertaining and fulfilling. You're gonna want to download this one.Episode Highlights:Guest Introductions: Exciting projects ahead: Alex, a returning guest, shares her excitement about new projects and life post-Casago.First-time guest Kanan Whitehead, co-founder of Happy Guest, joins the show to discuss his journey into vacation rental tech.Kanan’s Origin Story: From Amazon to Vacation Rentals: Kanan’s background in scaling creativity at Amazon/Whole Foods led him into vacation rental branding and operations. His work at Airbnb led to developing tools that streamline operations for property managers, leading to the founding of Happy Guest.Why Happy Guest was created: Kanan and Alex discuss how Happy Guest was born from a desire to simplify the vacation rental guest experience. Focus on creating a seamless guest journey by improving communication, workflows, and reducing operational burdens for managers.Psychology of the Guest Journey: Happy Guest focuses on the psychology of guest interactions, creating a fun and stress-free experience for both guests and property Upsells Timing: The trend is upsells in the property management space, but upsells are most effective closer to the check-in date rather than at the time of booking.Importance of Guest Communication: Guests prefer to communicate on platforms they are comfortable with (e.g., Airbnb), and property managers should align with those preferences while collecting necessary contact details.Unified Communication: The challenge of disjointed guest communications (email, text, Airbnb messages) can make Airbnb the most consistent touchpoint. The goal is to streamline communication and keep it aligned with the guest's preferences.Gamification: Happy Guest's check-in process includes a gamified element to
HR:ER
Has ‘Sick Note Culture’ Gone Too Far?
The NHS has issued a record 10.4 million fit notes, with GPs admitting, "We don't want to risk confrontation. We just see the request in our inbox and okay it."This surge has led to significant unproductively, resource strain, and increased costs for businesses. In this week's HR:ER podcast episode, we dissect:What factors have contributed to the rise in 'sick note' culture?How can HR differentiate between genuine health concerns and abuse of sick leave policies? How should HR handle employees on long-term sick leave? Can they be terminated? Who do you think is responsible for 'sick note' Britain? Email us at HRER@hroes.co.uk to become part of the conversation and send us your HR emergencies.Subscribe to make your workplace disaster-free, and stay tuned as a GP will be joining the show to share their perspective!Need advice on managing employees on long-term sick leave? Contact our employment lawyers today for a free consultation: https://hroes.co.uk/packages/business-hr-advice/ -
Healthy Spaces
True Story
As companies work to address the challenge of sustainability, they face a secondary challenge along the way: How do they capture and share that work? Effective communications are essential in transforming sustainability from a buzzword into a movement.  In this episode of the Healthy Spaces podcast, host Scott Tew facilitates a conversation between Suzanne Shelton, Founder of Shelton Group and Senior Partner with ERM Shelton, and Carrie Ruddy, Chief Communications and Marketing Officer at Trane Technologies, about the role of strategic communications in addressing climate on a broader, more impactful scale.   Listen to the full episode to learn more from two communications and marketing experts about the stories that connect, the importance of authenticity and audience, and why sustainability communications are at their most effective when they make the complex simple, the abstract tangible, and the global, personal. Episode guests Suzanne Shelton, Founder of Shelton Group and Senior Partner, ERM SheltonCarrie Ruddy, Chief Communications and Marketing Officer, Trane Technologies

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