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30min
Podcasting Tech
Mastering Podcast Guest Relationships: Stefan Lubinski on Building Podcasting Success and Audience Engagement
Many podcasters dream of using their show as a powerful relationship-building tool—but how do you do it effectively? If you’re looking to create meaningful business connections through podcasting, this episode of PodcastingTech is for you!This week, Mathew Passy sits down with Stefan Lubinski, creator at Audience Builders, to explore innovative ways podcasters can leverage their shows as strategic relationship acquisition tools for business growth.Stefan Lubinski is a seasoned sales trainer, speaker, and podcast producer, with experience hosting television, radio, and online productions. With a strong background in sales and business development, he has helped transform multiple podcasts into thriving thought leadership platforms.Tune in and discover how to turn your podcast into a networking powerhouse!IN THIS EPISODE, WE COVER:From Sales to Podcasting: Stefan shares his journey from sales to podcasting and how his accidental entry into media led to the creation of successful media brands. (00:01:14)Turning Podcasts into Relationship Bridges: Stefan shares his model of involving select industry movers on a podcast to foster beneficial partnerships and joint ventures. (00:04:17)The Strategy behind Content for Business: Stefan breaks down the concept of using podcasts as relationship acquisition tools rather than focusing solely on audience downloads and using podcasts for long-term business growth. (00:05:48) Mastering Guest Relationships: Stefan explains the do's and don'ts of leveraging podcast guest appearances for business and the importance of relationship nurturing. (00:10:13) Pay-to-play Models in Podcasting: The pros and cons of pay-to-play models in podcasting and how they can offer value when done transparently. (00:18:02) The Future of Podcasting: Stefan's vision for an all-in-one podcasting platform, covering everything from guest management to publication and social syndication. (00:24:42) Links and resources mentioned in this episod
In Growth We Trust: Marketing | Growth | Startups
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube
This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.
Chapters 📌
[00:00:00] Introduction
[00:00:31] Crowdfunding in the podcast industry.
[00:06:12] Crystal ball logo discovery.
[00:07:57] Sauna experiences in different cultures.
[00:14:19] Building marketplace supply and demand.
[00:17:29] Crowdfunding strategies for businesses.
[00:20:10] Crowdfunding strategy insights.
[00:23:51] Funding for startups and traction.
[00:26:33] Crowdfunding and marketing strategies.
[00:31:04] Crowdfunding as a marketing channel.
[00:33:18] Co-owners driving more referrals.
[00:36:20] Loyalty programs in business.
[00:40:50] AI in cancer detection.
[00:45:36] Marketing strategies for growth.
[00:49:09] Creative Direct Mail Strategies.
[00:51:53] The impact of macro events.
[00:53:48] Doubling down on owned media.
🖇 Follow links 🖇
👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝
See you next week!
The Breakout – Unleashing Personal Growth
Riding the Waves: Olympic Swimmer Ryan Murphy on Wins, Losses, and Staying Steady
Ryan Murphy is a nine-time Olympic medal-winning swimmer, but it hasn't all been podium glory. At this summer's Paris Games, Ryan missed qualifying for the men's 100 meter backstroke by one tenth of a second. And that was after he had just won silver in the 200 meter. It's these extraordinary swings between triumph and disappointment that Ryan is so brilliant at managing. Through it all, he's learned to roll with the lows just as easily as he celebrates the highs. There are few endeavours that can match the intense 24-7, 365 day per year commitment and pressure of being an Olympian, and in this episode, we get lessons in stress management and keeping things in perspective that anyone can use. From his early years in competitive swimming when he actually vomited from nerves before every race, to his philosophical views on winning and losing, Ryan takes us through a career that’s been built on family and team support, and incredible focus and drive. He also discusses his passion project, opening his St. Johns. Florida location of Goldfish Swim School, and helping to share the joyful and lifesaving skill of swimming.You don’t want to miss this great conversation as we get an Olympic icon's valuable wisdom on performing under pressure, the power of a team, dealing with the unknowns, and yes, managing the expectations. About Ryan MurphyRyan Murphy began breaking records as soon as he started swimming at age 5. Through dedication, passion, and unwavering commitment, Ryan has fulfilled his academic and athletic dreams. While at the University of California, Berkeley, he won both the 100 and 200-yard backstroke events at the NCAA Championships for four straight years. He holds the American Record in multiple backstroke events. In his Olympic debut in Rio, Ryan won three golds medals, sweeping the backstroke events and helping the U.S. win gold in the 4x100m medley relay, where his backstroke lead-off set a world record. As one of the most dominant swimmers in the world, t
One Minute Podcast Tips
Podcast Length: What’s the Perfect Duration?
How long should your podcast episode be? It’s a question that many podcasters grapple with, and the truth is, there’s no one-size-fits-all answer. Products I Use for 5 Random QuestionsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmSubstackBoomcaster remote interviewingOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!Please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at 5 Random Questions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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