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60min
In Growth We Trust: Marketing | Growth | Startups
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube
This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.
Chapters 📌
[00:00:00] Introduction
[00:00:31] Crowdfunding in the podcast industry.
[00:06:12] Crystal ball logo discovery.
[00:07:57] Sauna experiences in different cultures.
[00:14:19] Building marketplace supply and demand.
[00:17:29] Crowdfunding strategies for businesses.
[00:20:10] Crowdfunding strategy insights.
[00:23:51] Funding for startups and traction.
[00:26:33] Crowdfunding and marketing strategies.
[00:31:04] Crowdfunding as a marketing channel.
[00:33:18] Co-owners driving more referrals.
[00:36:20] Loyalty programs in business.
[00:40:50] AI in cancer detection.
[00:45:36] Marketing strategies for growth.
[00:49:09] Creative Direct Mail Strategies.
[00:51:53] The impact of macro events.
[00:53:48] Doubling down on owned media.
🖇 Follow links 🖇
👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝
See you next week!
Self Care Club
Weekly Wellness Round Up
Every Friday Lauren and Nicole bring feedback from the listeners and the Self Care Club community, news from the wellness world, what's trending, what's not, product tips, TV, Podcast and book recommendations and much much more. It's a fun, fast paced show that brings you all your self care updates as you head into the weekend.
If you like what we do here and want to be part of the club, come follow us at all our channels
To Listen To Our Brand New Podcast 40ISH - https://podcasts.apple.com/gb/podcast/40ish/id1757876983
To order our book “HAVE YOU TRIED THIS?” click here
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Website www.theselfcareclub.co.uk
Studio production by @launchpodstudios Music by purpleplanet.com
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CEO Podcast
#51 - Roman Cabálek - 2.díl - Country Manager - Dell Technologies
Je IT průmysl „nemocný”?Co je důležité pro rozvoj jednotlivce a týmů Jak správně využívat koučink, mentoring a consulting k motivaci lidí Jaká jsou v současnosti klíčová byznys témata klientů Dell Jak urychlit digitalizaci státní správy a zdravotnictví
B2B Marketers on a Mission
Ep. 150: How to Build Organic B2B Content Strategies
Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.
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