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B2B Marketers on a Mission

Ep. 151: How Insights into Your Target Audience Can Lead to Success

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

Biz Help For You

Unlocking Sales Success Drewbie Wilson's Proven Formula for Crushing the Day

Send us a textTransform your business and life with Drewbie Wilson’s powerful sales strategies. Stop undervaluing your time, crush impostor syndrome, and call the leads to secure success! #SalesTips #CrushTheDay #EntrepreneurMindsetDownload your FREE 1099 guide to help you file your forms on time and accurately. https://bit.ly/1099guide To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/  Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

I'm Going In Podcast

S2 E8- Ret OKC Firefighter Chris Fields- "Out of Chaos"

I’m honored to welcome Chris Fields to the I’m Going In podcast. Chris is a former Major with the Oklahoma City Fire Department, where he dedicated over 31 years of service, responding to emergencies and saving lives. He is perhaps best known for the iconic photograph taken during the 1995 Oklahoma City bombing, where he cradled the lifeless body of one-year-old Baylee Almon, a haunting reminder of the tragedy that day. Having witnessed the brutal realities of public service, Chris experienced the toll it took on him and his family, leading him to suffer in silence for many years. Now, he is on a mission to change the narrative around mental health for first responders, advocating for the importance of reaching out for help and sharing his own journey of faith, family, and healing. His story is one of resilience, hope, and the courage to be a hero not only to others but also to oneself."I'm Going In" is a transformative podcast hosted by Todd Blyleven, a former professional baseball player, TEDx Speaker, and heroic survivor of the 2017 Las Vegas mass shooting. This powerful show delves into the depths of trauma, offering a platform for individuals to share stories of adversity, resilience, and triumph. Todd, who overcame extreme trauma and PTSD, recounts his own journey, from declaring "I'm going in" to therapy and church, to daily self-improvement. By showcasing guests who've faced similar struggles, the podcast empowers listeners to understand their trauma, declare their own transformative moments, and embark on a path of healing and self-discovery. Join Todd and his guests as they inspire and uplift with tales of strength, courage, and the life-changing decision to say, "I'm Going In."You can find more information on Todd Blyleven and his speaking opportunities at: www.toddblyleven.comThe "I'm Going In" podcast, hosted by Todd Blyleven, aims to share stories of resilience, strength, and trauma recov

Rising Tide Startups

8.19 – Bradley Hamner – Blueprint OS

In this episode of the Rising Tide Startups Podcast, Bradley Hamner, founder of Blueprint OS and host of “Above The Business”, shares how small business owners can scale sustainably by designing systems that drive growth and efficiency, and free up their time. Having experienced firsthand the shift from burnout to balance, Bradley introduces his SCALE framework—Sustainable Revenue, Consistent Growth, Ample Time Away, Leverage, and Efficient Operations—which helps entrepreneurs grow without sacrificing their well-being. Bradley explains how shifting from being the “rainmaker” to the “architect” of your business allows you to create systems that operate independently. He highlights the importance of taking strategic breaks to recharge, arguing that time away can actually fuel long-term growth. Finally, Bradley encourages owners to work “above” their business, dedicating time each week to strategic thinking and long-term planning. His insights empower small business owners to break free from the daily grind and build businesses that thrive independently. Through the SCALE framework, entrepreneurs gain practical strategies to boost revenue, achieve consistent growth, and reclaim their time for strategic focus. Here are the key takeaways from the conversation: Personal development is key to business growth, helping entrepreneurs scale and launch new ventures successfully. A practical framework for scaling businesses focuses on sustainable growth, leadership, and reaching revenue milestones. Dedicating time away from daily tasks for strategic thinking boosts decision-making and satisfaction. Executive assistants and efficient operating systems allow entrepreneurs to focus on growth instead of daily operations. The Rule of 40 combines growth and profitability percentages to maintain a healthy balance for sustainable business success. Taking time off helps business owners improve their personal well-being and business health. A clear roadmap and community