Gm Says Facebook Ads Don't Pay Off

[katharnak]

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[indent=1][font=comic sans ms,cursive][size=4]General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.[/size][/font][/indent]
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[indent=1][font=comic sans ms,cursive][size=4]The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have been raising: whether ads on Facebook help them sell more products. On Friday, Facebook is expected to sell shares in an initial public offering that could put a market value on the company of as much as $104 billion.[/size][/font][/indent]

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[indent=1][font=comic sans ms,cursive][size=4]Executives have spent the last two weeks trying to ...[/size][/font][/indent]



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