Ibm Unica Online Training

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Introduction to Unica Campaign

Concepts and need for Unica

Marketing Campaigns

Campaign Life Cycle

Unica in marketing campaign

User, User Groups and Roles

Users and concepts

Adding New User

Modify Users

Remove Users

Edit user information

Assign role to Users

User Groups and Concepts

Adding New Group

Modify Groups

Remove Groups

Unica Roles & configuration

Roles and Concepts

Offer management

Concepts of offers

Offer templates

Offer Creation

Offer operations

Campaign management

Concepts of Campaign

Unica Campaign Overview

Campaign Creation

Campaign operations

Flowcharts

What are flowcharts?

Concepts of flowcharts

Adding Flowchart to campaign

Flowchart Creation

Flowchart Processes

Data manipulation processes

Run Processes

Optimize Processes

Data manipulation processes

Select

Merge

Sample

Segment

Extract

Run Processes

Snapshot

Schedule

Mail list

Cal list

E Message

Optimize Processes

Stored objects

Derived fields

User variables

Custom macros

Templates

Stored Table Catalogs

Reports

Flowchart cell reports

Segment Crosstab reports

Calendar of Campaigns

System-wide reports

Object-specific reports

 

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