Ibm Emessage Online / Corporate Training

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IBM eMessage overview

• Browser requirements
• Working with eMessage

Workflow in eMessage

• Configuring a mailing
• Creating a recipient list
• Designing an eMessage document
• Sending personalized email
• Monitoring mailing transmission and delivery
• Analyzing mailing results
• Types of eMessage users
• Mailing features available in eMessage

Analyzing mailing results

• Performance reports
• v Execution reports
• v Deliverability reports

Types of eMessage users

• About Email Designers
• About List Designers

Mailing features available in eMessage

• eMessage mailing tabs in Campaign
• The eMessage Document Composer
• The eMessage Mailings page
• The eMessage process becomes an option Campaign flowcharts
• eMessage Analytics page
• eMessage Settings page

Working with mailings in IBM eMessage

• Adding a mailing to a campaign
• mailing tab concept
• configuring a mailing
• Editing a mailing
• viewing mailing
• deleting mailing

Selecting email recipients

• Connecting to recipient data
• Creating the recipient list
• Recipient list workflow
• About Output List Table (OLT)

Recipient list workflow

• Plan the list.
• Specify inputs to the list.
• Define the OLT.
• Populate the OLT.

Creating a Personalized Message

• Learning Objectives
• Roles and Process
• Unica eMessage Interface
• Unica eMessage Document Composer
• Document Composer Concepts
• Workflow for Personalized Messages
• Creating an eMessage Document
• Creating Text-only Email Messages
• Configuring an eMessage Document
• Conditional Content
• Creating Personalized Landing Pages
• Unica Document Composer: Concepts and Components
• Unica Document Composer: Content Library and Content Elements
• Unica Document Composer: Templates
• Unica Document Composer: Editors
• Unica Document Composer: Preview
• Preview Reports
• Publish an eMessage Document

Testing and sending eMessage Mailings

• Learning Objectives
• Roles and Process
• Where It Happens
• Testing an eMessage Mailing
• Sending a Standard eMessage Mailing
• Verifying an eMessage Mailing
• Scheduling an eMessage Mailing
• Enable Scheduling
• Scheduling the Flowchart
• Transactional Mailings
• Monitoring Progress
• Pause, Resume, or Stop a Mailing
• View Execution History of a Mailing
• Sending a Standard Mailing
• Sending a Recurring Mailing

Unica eMessage Reports

• Learning Objectives
• Roles in Reporting
• Accessing Reports
• Performance Reports
• Detailed Bounce Report
• Detailed Link by Cell Report
• Detailed Link Report
• Message Overview

Contact US: 201-905-1656/201-210-8616