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44min
B2B Marketers on a Mission
Ep. 151: How Insights into Your Target Audience Can Lead to Success
James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.
PrOTect It All
Bridging IT and OT in Cybersecurity for Power Plants with Jori VanAntwerp
In Episode 29, host Aaron Crow is joined by cybersecurity expert Jori VanAntwerp to delve into Power Grid Security and Redundancy.
This episode explores the segmented design of the US power grid, addressing the challenges and necessary upgrades to mitigate cyber vulnerabilities. Jori highlights security monitoring gaps, the impact of hardware updates, and the cost implications of modernizing infrastructure. The discussion also emphasizes the importance of asset inventory and collaborative efforts between IT and OT professionals.
Real-world incidents, such as unexplained power plant reboots, illustrate the critical role of operator awareness and system maintenance. The potential of AI in cybersecurity, alongside the need for a collaborative, learning-focused approach, is also discussed.
Tune in to gain expert insights on balancing modernization, cost, and operational efficiency to ensure the stability and security of our power infrastructure. Join us for a packed episode to learn how to "Protect It All."
Key Moments:
05:30 Restoring power grids involves complex, staged processes.
11:01 Centralizing data improves efficiency, introduces vulnerabilities.
17:47 Network segmentation essential for security, mitigates risks.
26:12 Cybersecurity tools revealed crucial system issues.
32:15 Understanding systems fully prevents unintended negative impacts.
36:31 Understand OT environment before implementing IT solutions.
41:24 Equip must survive extreme heat, unlike typical data centers.
54:28 Strict access control in nuclear power plant.
57:48 Assess likely risks for protecting plant operations.
01:00:59 Rushed training weakens foundational cybersecurity skills.
About the guest :
For nearly two decades, Jori has enabled industrial and IT organizations to be successful in reducing risk, increasing compliance, and their overall security efforts. Jori has the ability to quickly evaluate situations and determine innovative solutions and possible pitfalls due to his diverse b
Biz Help For You
Unlocking Sales Success Drewbie Wilson's Proven Formula for Crushing the Day
Send us a textTransform your business and life with Drewbie Wilson’s powerful sales strategies. Stop undervaluing your time, crush impostor syndrome, and call the leads to secure success! #SalesTips #CrushTheDay #EntrepreneurMindsetDownload your FREE 1099 guide to help you file your forms on time and accurately. https://bit.ly/1099guide To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/ Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support
HIT Like a Girl Pod: Empowering Women in Health IT
Navigating Perimenopause: Empowering Women Through Community and Support
In this episode, Joy Rios talks with Laura Okafor Crain, the founder and CEO of Perry, a leading platform dedicated to supporting women through the often-overlooked phase of perimenopause. They discuss the critical role of community in navigating this transition, emphasizing the importance of peer support and access to vetted information. Laura shares insights about the resources available through Perry, including a physical journal designed to help women track their symptoms and emotions, as well as the most frequently asked questions from the community. The conversation highlights the emotional and physical challenges of perimenopause, the transition to menopause, and the need for increased awareness and education to empower women during this significant life stage.
Episode Highlights
[00:00:41] Meet Laura Okafor Crain: Advocate for Perimenopause Education
[00:01:22] The Role of Community Support in Navigating Perimenopause
[00:04:00] Resources and Tools for Managing Perimenopause Symptoms
[00:08:20] Common Questions and Concerns in the Perimenopause Journey
[00:16:21] Understanding the Transition from Perimenopause to Menopause
[00:18:15] Promoting Awareness and Connection Among Women
Stay connected to Laura Okafor Crain:
LinkedIn | Twitter
Perry | LinkedIn
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