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India's $30B Spiritual Market


LordOfMud

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India's $30B Spiritual Market And The Woman That's Tapping Into It

braces_1      http://www.forbes.com/sites/abehal/2016/08/19/indias-30b-spiritual-market-and-the-woman-thats-tapping-into-it/#7893bbf58ca0

Shubh Puja Founder and CEO Saumya Vardhan

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It was shortly after she had returned to India in 2013 that a friend’s father passed away – this was to provide crucial insight into how difficult, and elaborate the traditional Hindu 13-day death ceremony actually is. Most of the family lived outside India, and those in India struggled with organizing the rituals that surround the cremation process.

“There’s no pricing schedule,” says Vardhan, “nobody checks the educational background and qualifications of the people who deliver these services.”

A couple of years ago, The Times of India declared that the Indian spiritual and religious market is worth around $30 billion – they remain one of the most cited authorities on this figure; though newer estimates put that figure closer to $40 billion and Vardhan says her calculations place the market value at around $48 billion today.

 

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