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Biz Help For You
Cybersecurity for Small Businesses with Terry Ziemniak
Send us a textCyber threats are real for small businesses, but practical steps can make you secure enough to thrive. Ready to protect your business and build resilience? #Cybersecurity #SmallBusinessTips #digitalprotection Download your FREE 1099 guide to help you file your forms on time and accurately. https://bit.ly/1099guide To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/ Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support
Marketing Today with Alan Hart
441: How Personalized Marketing Can Evolve Your Companies Value with Dave Edelman
Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave’s upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave’s passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving yo
LEADERish: leadership lessons, straight up
The Four Keys to Effective Communication
Listen in as Regina interviews Doris about a recent workshop she hosted, called "Empower Your Communication." In this episode we dive deep into the importance of What we're communicating, learning what's important to our audience (Who), Why we are communicating and How to get it all organized before sending the final message. We'd love to connect! You can find us in all of these places: Regina Email: regina@collectivegrowthcc.com Website: www.collectivegrowthcc.com LinkedIn: www.linkedin.com/in/reginataute Doris Email: doris@dunnwise.com Website: www.dunnwise.com LinkedIn: www.linkedin.com/in/doris-dunn We would also love a review! Please take a moment to leave us a 5-star review and a comment. If you are interested in being a guest and/or you have an engaging topic you want to learn more about, please email us at leaderishpodcast@gmail.com with details and how to contact you.
The FMCG Guys
207. Dean Harris, Head of Co-op Media Network: Unlocking the Power of Convenience Retail Media
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8 Last year's episode: https://www.fmcgguys.com/dean-harris-coop/ Tune in to hear about: Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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