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Race and Attraction, 2009–2014 What’s changed in five years?


kevinUsa

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We looked at race in one of our very first posts, and today I’d like to revisit the topic with fresh data. This article folds in millions of person-to-person interactions, what one human being thinks of another. As such, it’s different from a look at, say, unemployment numbers or test scores. So much data on race gives you people vs. the system. OkCupid’s gives you people vs. people. Basically, the site’s ten-year history has been one long episode of Judge Judy. Here’s the verdict on race.

Way Back in 2009

Five years ago, the basics of race and attraction on OkCupid looked like this:

men
 — non-black men applied a penalty to black women
 — while black men showed little racial preference either way
women
 — all women preferred men of their own race
 — but they otherwise penalized both Asian and black men

Here’s how the exact person-to-person numbers shook out:

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