MoviePass Owner's Cash Runs Low - దయచేసి దీనిని తక్కువగా ఉపయోగించండి

[Hitman]

The clock may be ticking for MoviePass Inc. and owner Helios & Matheson Analytics Inc.

Helios & Matheson said in a filing Tuesday that it had just $15.5 million in cash at the end of April, and the firm has been going through about $21.7 million a month. It also has $27.9 million on deposit with merchant processors.

The revelation sent shares of the technology company down 32 percent -- and sparked fresh concern about whether its MoviePass business can survive.

It’s no secret that MoviePass is unprofitable. The subscription service is famous for its seemingly too-good-to-be-true offer: For $9.95 a month, you can see a new movie in the theater every day.

But Helios & Matheson has been hoping to build up MoviePass’s subscriber base enough that it can better capitalize on its customers -- either through partnerships with other brands or by selling the data it collects.

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It became clearer on Tuesday that the endeavor is an uphill fight. Helios & Matheson acknowledged in the filing that the MoviePass business model is “highly uncertain.”

“We are unable to estimate the actual funds we will require,” the company said.

MoviePass and Helios & Matheson didn’t immediately respond to requests for comment.

Costly Process

Since MoviePass doesn’t have its own supply of movie tickets, it has to buy them from the theaters. That’s expensive, and there’s no easy way to recoup the costs.

ఇది కొన్ని నెలలు దాటి మనుగడ సాధించదు అనిపిస్తోంది

 

The biggest movie-theater chain in the U.S. provided a glimpse this week at just how tough that proposition is. AMC Entertainment Holdings Inc. said on a conference call that MoviePass has been buying hundreds of thousands of tickets from the chain at about $12 apiece on average. And the subscribers are attending nearly three movies each month: They went 2.62 times in March and 2.75 times in April.

That implies a loss of over $20 per customer each month. To be sure, not all members are using AMC theaters -- and in many parts of the country, it’s cheaper to see a movie. The average U.S. ticket price is just over $9.

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Even so, AMC Chief Executive Officer Adam Aron thinks MoviePass is unsustainable.

“There’s nothing wrong with subscription programs -- they can be quite positive actually if they’re done rationally and intelligently,” he said on the call. “But they have to be done at a price that is sustainable.”

[Quickgun_murugan]

Movie Pass vadu em aalochinchi ee model pettado... 

[Hitman]

2 minutes ago, Quickgun_murugan said:

Movie Pass vadu em aalochinchi ee model pettado... 

vadakam ee range lo untadi ani expect cheyyaledu anukunta...monthly 28Million avutundi anta.. dantlo desi movies at least 15 M untadi.. manollu 500K anna movie pass lu koni untaru, average 2 movies choosina manolle 10 million nakestunnaru... emi chestadu papam... maa apice lo tellollu monhtly 1 kooda choodadam ledu...

[Dulquer]

6 minutes ago, Quickgun_murugan said:

Movie Pass vadu em aalochinchi ee model pettado... 

aa owner gaadu moviepass is similar model to netplix annadu oka video lo... ikkada intlo chustam akkada theater ki elli chustam ade diff..

other one I read, tieup with movie theaters.. money collection will be based on purchases like popcorn etc.. as ppl watch movies for free they spend money on food.. 

[Quickgun_murugan]

1 minute ago, Dulquer said:

aa owner gaadu moviepass is similar model to netplix annadu oka video lo... ikkada intlo chustam akkada theater ki elli chustam ade diff..

other one I read, tieup with movie theaters.. money collection will be based on purchases like popcorn etc.. as ppl watch movies for free they spend money on food.. 

but the problem is he doesnt own any theater franchise

[Quickgun_murugan]

5 minutes ago, Hitman said:

vadakam ee range lo untadi ani expect cheyyaledu anukunta...monthly 28Million avutundi anta.. dantlo desi movies at least 15 M untadi.. manollu 500K anna movie pass lu koni untaru, average 2 movies choosina manolle 10 million nakestunnaru... emi chestadu papam... maa apice lo tellollu monhtly 1 kooda choodadam ledu...

avunu

[TOM_BHAYYA]

5 minutes ago, Hitman said:

vadakam ee range lo untadi ani expect cheyyaledu anukunta...monthly 28Million avutundi anta.. dantlo desi movies at least 15 M untadi.. manollu 500K anna movie pass lu koni untaru, average 2 movies choosina manolle 10 million nakestunnaru... emi chestadu papam... maa apice lo tellollu monhtly 1 kooda choodadam ledu...

Nuv chaaala ekkuva expectations pettukunnattunnav.. manavaaallu negligible untaru over all us market lo

[Dulquer]

2 minutes ago, Quickgun_murugan said:

but the problem is he doesnt own any theater franchise

tieup percentage..

[SeemaLekka]

ekkadollu kuda bane use chesthunaru MP anniti desi galla meda padi edsi10gadamena

[Hitman]

2 minutes ago, Dulquer said:

aa owner gaadu moviepass is similar model to netplix annadu oka video lo... ikkada intlo chustam akkada theater ki elli chustam ade diff..

other one I read, tieup with movie theaters.. money collection will be based on purchases like popcorn etc.. as ppl watch movies for free they spend money on food.. 

Theater owners veediki longadam ledu... MP wanted to take it to the extent of 50% ticket sales coming from MP, then MP could demand terms with theater owners, such as commissions, ditributing movies own etc..kaani main theater owners evaru veedi strategy ki padatam ledu anukunta...

[littlestar]

My assumption, his target was always to sell customer data. Like getting timings, age groups, what movies they go, how often and commissions from nearest interests/restaurants by offering perks. Edi work out aithaledu anukunta

[Hitman]

7 minutes ago, TOM_BHAYYA said:

Nuv chaaala ekkuva expectations pettukunnattunnav.. manavaaallu negligible untaru over all us market lo

500K MP's No doubt desis use it.

4 minutes ago, SeemaLekka said:

ekkadollu kuda bane use chesthunaru MP anniti desi galla meda padi edsi10gadamena

emo maa apice lo matram found very few owned MP , they also using very limited way.

[Hitman]

2 minutes ago, littlestar said:

My assumption, his target was always to sell customer data. Like getting timings, age groups, what movies they go, how often and commissions from nearest interests/restaurants by offering perks. Edi work out aithaledu anukunta

most of the data you mentioned theater owners can get themselves .. except age group.

[Raithu_bida]

I watched 51 movies from September never misused for Desi movies

[Raithu_bida]

Only movie lovers buying mp and millennials only buying because they know of this technology