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I Tried to Block Amazon From My Life. It Was Impossible.

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Week 1: Amazon

Apparently, I am a masochist.

I am on a mission to live without the tech giants—to discover whether such a thing is even possible. Not just through sheer willpower but technologically, with the use of a custom-built tool that would literally prevent my devices from accessing these companies, and them from accessing me and my data.

I start the experiment by eliminating the company I thought would be most challenging: the Everything Store.

Like millions of other Americans, we use a lot of Amazon products in our house. We have an Echo, an Echo Dot, two Kindles, two Amazon Prime Chase credit cards, Amazon Prime Video on our TV, and two Prime accounts. (Note to self: Why are my husband and I each paying Amazon $119/year?) 

So, suffice to say, Amazon is getting a good chunk of my money and a lot of my data. I alone average about $3,000 a year in purchases on Amazon.com. I’ve become such a loyal shopper that I barely know where else to go online to buy things. It’s the first place I head when I need something, anything—sheets, diapers, toilet paper, a Halloween costume, Bluetooth headphones, roulette cufflinks for a friend who likes to gamble. Basically, anytime I need a random material object, I open up the Amazon app on my phone.

Yes, **, I have Amazon’s app on my phone. I’m that addicted to this company. And I’m not alone: Amazon reportedly controls 50 percent of online commerce, which means half of all purchases made online in America, which is obscene.

Amazon is not just an online store—that’s not even the hardest thing to cut out of my life. Its global empire also includes Amazon Web Services (AWS), the vast server network that provides the backbone for much of the internet, as well as Twitch.tv, the broadcasting behemoth that is the backbone of the online gaming industry, and Whole Foods, the organic backbone of the yuppie diet. 

Keeping myself from walking into a Whole Foods is easy enough, but I also want to stop using any of Amazon’s digital services, from Amazon.com (and its damn app) to any other websites or apps that use AWS to host their content. To do that, I enlist the help of a technologist, Dhruv Mehrotra, who built me a custom VPN through which to route my internet requests. The VPN blocks any traffic to or from an IP address controlled by Amazon. I connect my computers and my phone to the VPN at all times, as well as all the connected devices in my home; it’s supposed to weed out every single digital thing that Amazon touches.

Ultimately, though, we found Amazon was too huge to conquer.

AWS is the internet’s largest cloud provider, generating 0ver $17 billion in revenue last year. Though Amazon makes much more in gross sales—over $100 billion—from its retail business, if you scrutinize its earnings reports, you’ll see that the majority of its profits come from AWS. Tech is where the money is, baby.

Launched in 2006, AWS has taken over vast swaths of the internet. My VPN winds up blocking over 23 million IP addresses controlled by Amazon, resulting in various unexpected casualties, from Motherboard and Fortune to the U.S. Government Accountability Office’s website. (Government agencies love AWS, which is likely why Amazon, soon to be a corporate Cerberus with three “headquarters,” chose Arlington, Virginia, in the D.C. suburbs, as one of them.) Many of the smartphone apps I rely on also stop working during the block.

Luckily, Yale Law’s website works, so I can download antitrust expert Lina Khan’s 2017 paper making the argument that Amazon is a monopoly that American antitrust law, as it is currently practiced, is ill-equipped to regulate—essential reading for the week.

With the VPN up and running, I start to wonder why so many sites still work. Airbnb, for example, is a famed user of AWS, but I can search for a Thanksgiving vacation home there. I email Airbnb to ask if it still uses AWS for hosting, and a spokesperson confirms the company does. (I also could have confirmed it with this cool tool, which tells you about the digital provenance of a website.) 

That’s how Dhruv and I discover a major flaw in our blocking technique. It turns out many sites, in addition to using a company like AWS to host their digital content, employ a secondary service called a content delivery network, or CDN, to load web pages faster.

The internet may seem like invisible vapor in the air around us, but it has a crucial physicality, too. AWS has huge buildings of servers around the world, while CDNs have a larger number of smaller ones. Think of AWS as the central warehouse for a site’s digital packets; the CDNs are the storefronts around the world that help people get the packets faster so that web visitors don’t have to wait for their data to come all the way from the main warehouse. 

Amazon runs its own CDN called Cloudfront, but it has fierce competition from other companies like Fastly, Cloudflare, and Akamai—which Airbnb appears to be using.

If a website uses AWS in combination with a non-Amazon CDN, my blocker sees the IP address used by the CDN and lets that AWS-hosted content slip through. When I check with Gizmodo Media Group’s tech team, I discover that our own sites are hosted by AWS and use Fastly as a CDN. Just like Airbnb, Gizmodo is sneaking past my blocker.

Still, I am determined to block Amazon as much as possible. So in addition to having the VPN ban all IP addresses controlled by Amazon, I need to shut down the Amazon Echo and Echo Dot in our house. Connecting them to the VPN doesn’t work. I think about simply unplugging them, but I am worried someone might plug them back in. (My husband, for example, who refuses to do the block along with me on that grounds that he has a “real job.”)

“Why don’t you just put them in a drawer?” asks Dhruv.

Incredibly, this hadn’t occurred to me. The Echo has become such a fixture in the household, I hadn’t conceived of just putting it away. 

That is a continuing revelation for me this week: Amazon is deeply embedded in my life. I use it repeatedly every single day whether I realize it or not. Without it, I cannot function normally.

https://gizmodo.com/i-tried-to-block-amazon-from-my-life-it-was-impossible-1830565336

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