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Marketing Today with Alan Hart
441: How Personalized Marketing Can Evolve Your Companies Value with Dave Edelman
Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave’s upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave’s passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving yo
Transform your Mind
Finding Joy After Loss: Navigating Holidays Without Loved Ones
Ken Rohlf is an esteemed author and attorney, leveraging his personal experiences to inspire and support others through his writing. Following the deeply emotional journey after losing his wife to pancreatic cancer, Ken penned "Christmas Sun," a heartfelt children's book designed to help families navigate the complexities of grief during the holiday season. With a passion for storytelling and a profound understanding of loss, Ken aims to keep cherished memories alive, offering comfort and guidance to both children and adults.Episode Summary:In this heartfelt episode of "Transform Your Mind to Transform Your Life," host Myrna explores the profound challenges of the holiday season following the loss of a loved one, featuring guest Ken Rohlf, author of "Christmas Sun." The conversation centers on Ken's personal journey through grief, notably his wife's passing on Christmas Day, and how this led him to create a moving tradition captured in his children's book. This episode provides valuable insights and practical advice on coping with loss during the festive season, especially tailored for families facing similar hardships.The discussion delves into five practical ways to ease the burden of grief during holidays, emphasizing that there is no one-size-fits-all approach to grieving. Ken shares the importance of taking care of oneself, involving family in planning the holiday traditions, and respecting each person's unique way of remembering the departed. Crucially, the episode highlights the significance of keeping memories alive, a central theme in Ken's book, "Christmas Sun," which beautifully narrates how a family honors the memory of a loved one through cherished traditions and storytelling. Ken also mentions his inspiration for writing the book, rooted in a desire to connect his own family, particularly his future grandchildren, with the spirit and legacy of his late wife.Key Takeaways:Grieving dur
The FMCG Guys
207. Dean Harris, Head of Co-op Media Network: Unlocking the Power of Convenience Retail Media
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8 Last year's episode: https://www.fmcgguys.com/dean-harris-coop/ Tune in to hear about: Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Poke the Bear
Are the Bruins turning a corner under Sacco?
On this episode of Poke the Bear, Conor Ryan and Evan Marinofsky discuss the changes that have come the Bruins' way since their head coaching change. What specifically has changed under coach joe Sacco that has the Bruins looking so much better? Plus, Nikita Zadorov gets on the scoresheet in an interesting game against the Red Wings. All that, and much more!
Topics:
- Bruins win a sloppy game vs. Detroit
- Nikita Zadorov seems to be settling in
- Korpisalo has exceeded expectations
- Are the Bruins turning a corner under Sacco?
Poke the Bear is presented by:
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