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Tiger Wood's Masters win is a $22 million win for sponsor Nike too

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tacobell fan LEGEND

tacobell fan

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Tiger Woods won his 15th major and his first Masters since 2008 on Sunday. The exciting comeback left Sports Illustrated speechless.

The 43-year-old won his fifth Masters title on Sunday by one stroke. It’s his first major victory in over a decade and just his second PGA Tour victory in more than five years.

It’s also a win for his sponsors. During the final-round telecast, when he made a late charge, he generated more than $23.6 million in exposure for various corporate partners, according to sponsorship analytics firm Apex Marketing Group. Bob Dorfman, a sports marketing executive at Baker Street Advertising, cited Woods’s ability to bring even casual fans to their televisions.
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