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$TSLA down 2% because it is able to make its cars more affordable


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Tesla updated its online design studio on Monday evening with several changes in pricing and options across its entire lineup. Some things become cheaper, others become more expensive, and several variants are going away.

 

Over the last year, Tesla has been consistently adjusting its prices, especially in the US as its federal tax credit has been gradually reduced after hitting 200,000 electric car deliveries in the US.

The automaker has also been frantically adding and removing different variants of its Model 3, Model S and Model X vehicles.

For example, Tesla dropped its newly introduced ‘Standard Range’ Model S after just 3 weeks before reintroducing it again.

In a new lineup update today, Tesla killed the ‘Standard Range’ versions of Model S and Model X again.

The California-based electric automaker is now only offering ‘Long Range’ and ‘Performance’ versions of Model S and Model X:

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It means that the Model S now starts at $80,000 and the Model X at $85,000.

Furthermore, Tesla is making the ‘Ludicrous’ package, which enables the 2.4-second 0-60 mph acceleration on the Model S Performance, standard on all its performance Model S and Model X.

It was previously a $20,000 option.

Also, Tesla changed its standard paint color from black to white, as announced by CEO Elon Musk last month.

Surprisingly, the automaker didn’t reintroduce a standard white color and instead made the ‘Pearl White Multi Coat’, previously a $1,500 option, the new standard color.

That’s also true for Model 3, which is also seeing some option and price changes:

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The base Model 3 listed on Tesla’s website is still the Standard Range Plus and it is now $38,990 with the Pearl White color instead of black.

It’s technically a $1,000 price reduction before accounting for the paint change.

Tesla confirmed  that the Model 3 Long Range Rear-Wheel Drive, which was previously available as an “off-the-menu” item, has now been discontinued.

The automaker told us that the Model 3 Standard Range is still available off-the-menu in North America.

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