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Nike acquires A.I. platform Celect, hoping to better predict shopping behavior


tacobell fan

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  • Nike announces its acquisition of Boston-based predictive analytics company Celect.
  • Financial terms weren’t disclosed.
  • The deal is the latest in a string of acquisitions to bolster Nike’s direct-to-consumer strategy.

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It's been more than a year since I shopped @nike.com or store, how does A.I help me buy something from them? When you are determined or not financially strong, none of these will matter. IMO.

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32 minutes ago, tacobell fan said:

It's been more than a year since I shopped @nike.com or store, how does A.I help me buy something from them? When you are determined or not financially strong, none of these will matter. IMO.

Nekku oka 40% off with free shipping ani coupon pampistad...apudu kontav kada...

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36 minutes ago, Sarvapindi said:

Nekku oka 40% off with free shipping ani coupon pampistad...apudu kontav kada...

their 40% off is still not going to help.

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