Google Buys Fitbit for $2.1B

[BostonBullodu]

Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.

“FITBIT HEALTH AND WELLNESS DATA WILL NOT BE USED FOR GOOGLE ADS.“

Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left it as a separate division under the corporate structure.)

According to a separate press release issued by Fitbit, the company will still take privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.”

The acquisition makes a lot of sense: Google has spent years trying (and largely failing) to break into the wearables market with its Wear OS platform, but it’s struggled to make a real impact.

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. And the company’s strong focus on fitness tracking could naturally be integrated into Google’s existing Google Fit apps, too, offering Google a solid alternative to the Apple Watch’s deep fitness tracking integration with the iPhone.

On the flip side, Google’s software skills and wide developer support could help Fitbit’s smartwatches like the Versa get a little smarter, alongside the deeper software integration with Android that a closer relationship could offer.

The Fitbit purchase isn’t the only recent investment Google’s made into fitness-focused wearables, either: back in January, the company spent $40 million to buy some unknown smartwatch technology from Fossil based on tech that Fossil acquired when it bought wearable maker Misfit back in 2015.

 

 

[LazyRohit]

Smart move Apple watches ki substitute ani konesadu inka deni rates penchi 10gutadu or edo okati chesi apple watches sales padestadu

[BeerBob123]

ok

[BeerBob123]

waiting for google watches

[Anta Assamey]

May be there are coming with Google Watch 

[phatposts]

1 hour ago, Anta Assamey said:

May be there are coming with Google Watch 

Fitbit ni rename chesi GWatch antadu anthe

 

[soodhilodaaram]

5 hours ago, BostonBullodu said:

Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.

“FITBIT HEALTH AND WELLNESS DATA WILL NOT BE USED FOR GOOGLE ADS.“

Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left it as a separate division under the corporate structure.)

According to a separate press release issued by Fitbit, the company will still take privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.”

The acquisition makes a lot of sense: Google has spent years trying (and largely failing) to break into the wearables market with its Wear OS platform, but it’s struggled to make a real impact.

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. And the company’s strong focus on fitness tracking could naturally be integrated into Google’s existing Google Fit apps, too, offering Google a solid alternative to the Apple Watch’s deep fitness tracking integration with the iPhone.

On the flip side, Google’s software skills and wide developer support could help Fitbit’s smartwatches like the Versa get a little smarter, alongside the deeper software integration with Android that a closer relationship could offer.

The Fitbit purchase isn’t the only recent investment Google’s made into fitness-focused wearables, either: back in January, the company spent $40 million to buy some unknown smartwatch technology from Fossil based on tech that Fossil acquired when it bought wearable maker Misfit back in 2015.

 

 

this means they are definitely going to use it.. Hahahaha 

“FITBIT HEALTH AND WELLNESS DATA WILL NOT BE USED FOR GOOGLE ADS.“

[raccha rambabu]

Stock kontey emanna workout avthadha?

[Peddayana]

8 hours ago, raccha rambabu said:

Stock kontey emanna workout avthadha?

I bought a little some 3 days back , appatike almost 35% appreciate ayindi , ee roju 15% perigindi , Google vadu 7.35 per share konnadu , ippudu share value 7.15 ki perigindi , not much upside unless there is some clear roadmap or exciting news anukunta

[aatadista]

Google doesn’t care about the company or its products. They are after technology that can easily be integrated with their ecosystem. They will just write down some of the amount  in goodwill, scrap some products, and finally come up with google powered product. 

[k2s]

15 hours ago, BostonBullodu said:

Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.

“FITBIT HEALTH AND WELLNESS DATA WILL NOT BE USED FOR GOOGLE ADS.“

Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left it as a separate division under the corporate structure.)

According to a separate press release issued by Fitbit, the company will still take privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.”

The acquisition makes a lot of sense: Google has spent years trying (and largely failing) to break into the wearables market with its Wear OS platform, but it’s struggled to make a real impact.

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. And the company’s strong focus on fitness tracking could naturally be integrated into Google’s existing Google Fit apps, too, offering Google a solid alternative to the Apple Watch’s deep fitness tracking integration with the iPhone.

On the flip side, Google’s software skills and wide developer support could help Fitbit’s smartwatches like the Versa get a little smarter, alongside the deeper software integration with Android that a closer relationship could offer.

The Fitbit purchase isn’t the only recent investment Google’s made into fitness-focused wearables, either: back in January, the company spent $40 million to buy some unknown smartwatch technology from Fossil based on tech that Fossil acquired when it bought wearable maker Misfit back in 2015.

 

 

just saw the news. nice