Krispy Kreme Debuts Mini Version of its Four Most Popular Doughnut

[tacobell fan]

Krispy Kreme’s newest menu item is small, sweet, and admittedly pretty cute. The brand launched mini versions of its four most popular doughnuts: original glazed, chocolate iced glazed, chocolate iced with sprinkles, and strawberry iced with sprinkles. Available nationally as of January 6, the mini doughnuts are being sold as part of a “new year, new me” narrative, with the press release explicitly calling out the doughnuts’ calorie count (less than 100 each) in relation to New Year’s resolutions, diet plans, and “cheat days.”

“Too many people bail on their New Year’s resolutions before they are even halfway through January. That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular doughnuts. A little Krispy Kreme goes a long way,” said Dave Skena, the company’s chief marketing officer, in the release.

Krispy Kreme, you’re a doughnut company. No need to try to insert yourself into the sanctimony of diet culture. Just peddle your sugary fried dough and be done with it, without assigning moral value to food one way or another!

To entice customers to try the new mini doughnuts, participating Krispy Kreme stores are giving them away for free every Monday in January between 4 and 7 p.m.