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Marketing Today with Alan Hart
441: How Personalized Marketing Can Evolve Your Companies Value with Dave Edelman
Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave’s upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave’s passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving yo
Discover WellBeing
Unlocking the Power of Molecular Hydrogen Water For Optimal Health and Longevity
Curious about how a simple glass of water could revolutionize your health? Discover the science and benefits behind molecular hydrogen water, a wellness innovation that's more than just a trend—it's a game-changer for your overall well-being.In this episode, we dive into the transformative potential of molecular hydrogen water. We explore how this powerful antioxidant can support everything from skin health and immune function to brain health and beyond.Molecular hydrogen water is more than just a trend. It's a powerful tool that could transform your health from the inside out. Whether you're looking to improve your skin, boost your immunity, support your brain health, or enhance your overall well-being, Lumi Vitae could be the solution you've been looking for.Link to purchase a Lumi Vitae BottleLearn More about the Lumi Vitae OpportunityMolecular Hydrogen Water Institute
HIT Like a Girl Pod: Empowering Women in Health IT
Bridging the Gender Gap: The Importance of Men Advocating for Gender Equity
In this episode of the Joy Rios welcomes Brad Johnson, and David Smith, authors of, "Athena Rising: How and Why Men Should Mentor Women" and "Good Guys: How Men Can Be Better Allies for Women in the Workplace," highlighting the importance of male engagement in promoting gender diversity and inclusion. They discuss their work on gender equity in the workplace, driven by personal motivations and extensive research. The conversation covers practical strategies for men to show up as allies, the benefits of diverse workplaces, and the personal and professional gains men can achieve by advocating for gender equity.
Episode Highlights
[00:02:37] Importance of Men Engaging in Gender Equity Work
[00:09:44] Potential Penalties for Advocating for Gender Equity
[00:12:30] Importance of Listening and Learning in Gender Equity Efforts
[00:13:45] Addressing Fear in Men Mentoring Women
[00:16:49] Eye-Opening Experiences of Gender Disparities in the Workplace
Stay connected to Brad Johnson & David Smith:
Brad Johnson | David Smith
Workplace Allies | LinkedIn
LEADERish: leadership lessons, straight up
The Four Keys to Effective Communication
Listen in as Regina interviews Doris about a recent workshop she hosted, called "Empower Your Communication." In this episode we dive deep into the importance of What we're communicating, learning what's important to our audience (Who), Why we are communicating and How to get it all organized before sending the final message. We'd love to connect! You can find us in all of these places: Regina Email: regina@collectivegrowthcc.com Website: www.collectivegrowthcc.com LinkedIn: www.linkedin.com/in/reginataute Doris Email: doris@dunnwise.com Website: www.dunnwise.com LinkedIn: www.linkedin.com/in/doris-dunn We would also love a review! Please take a moment to leave us a 5-star review and a comment. If you are interested in being a guest and/or you have an engaging topic you want to learn more about, please email us at leaderishpodcast@gmail.com with details and how to contact you.
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