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Biz Help For You
Cybersecurity for Small Businesses with Terry Ziemniak
Send us a textCyber threats are real for small businesses, but practical steps can make you secure enough to thrive. Ready to protect your business and build resilience? #Cybersecurity #SmallBusinessTips #digitalprotection Download your FREE 1099 guide to help you file your forms on time and accurately. https://bit.ly/1099guide To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/ Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support
Marketing Today with Alan Hart
441: How Personalized Marketing Can Evolve Your Companies Value with Dave Edelman
Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave’s upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave’s passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving yo
Transform your Mind
Finding Joy After Loss: Navigating Holidays Without Loved Ones
Ken Rohlf is an esteemed author and attorney, leveraging his personal experiences to inspire and support others through his writing. Following the deeply emotional journey after losing his wife to pancreatic cancer, Ken penned "Christmas Sun," a heartfelt children's book designed to help families navigate the complexities of grief during the holiday season. With a passion for storytelling and a profound understanding of loss, Ken aims to keep cherished memories alive, offering comfort and guidance to both children and adults.Episode Summary:In this heartfelt episode of "Transform Your Mind to Transform Your Life," host Myrna explores the profound challenges of the holiday season following the loss of a loved one, featuring guest Ken Rohlf, author of "Christmas Sun." The conversation centers on Ken's personal journey through grief, notably his wife's passing on Christmas Day, and how this led him to create a moving tradition captured in his children's book. This episode provides valuable insights and practical advice on coping with loss during the festive season, especially tailored for families facing similar hardships.The discussion delves into five practical ways to ease the burden of grief during holidays, emphasizing that there is no one-size-fits-all approach to grieving. Ken shares the importance of taking care of oneself, involving family in planning the holiday traditions, and respecting each person's unique way of remembering the departed. Crucially, the episode highlights the significance of keeping memories alive, a central theme in Ken's book, "Christmas Sun," which beautifully narrates how a family honors the memory of a loved one through cherished traditions and storytelling. Ken also mentions his inspiration for writing the book, rooted in a desire to connect his own family, particularly his future grandchildren, with the spirit and legacy of his late wife.Key Takeaways:Grieving dur
HIT Like a Girl Pod: Empowering Women in Health IT
Leading with Impact: Women in Healthcare Leadership
In this episode, Joy Rios talks with Helen Burstin, the CEO of the Council of Medical Specialty Societies. Helen shares her extensive career journey, highlighting her pivotal roles in healthcare quality and her commitment to improving care for patients and physicians. The discussion delves into the challenges women face in advancing their careers, particularly in leadership positions, and emphasizes the importance of mentorship, sponsorship, and transparency in the workplace. Helen also addresses the significance of selecting impactful quality measures in healthcare practices and encourages women to leverage their experiences and support networks to navigate their career trajectories successfully.
Episode Highlights
[00:01:30] Helen Burstin's Career Highlights
[00:05:45] The Importance of Interoperable Healthcare Platforms
[00:10:00] Addressing Pay Discrepancies and Transparency
[00:15:20] The Challenges Women Face in Career Advancement
[00:18:16] Strategies for Negotiating Salary and Promotions
[00:20:30] The Role of Experience in Career Progression
[00:25:00] Encouragement for Women in Leadership Roles
Stay connected to Helen Burstin:
LinkedIn | Twitter
Council of Medical Specialties Society | LinkedIn
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