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Tito’s Forced to Repeatedly Tell Customers They Can’t Use Vodka as Hand Sanitizer


dasari4kntr

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Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One - Titans of BBQ presented by National Beef and Pat LaFrieda Meats hosted by Dario Cecchini, Pat LaFrieda and Michael Symon Photo by Cindy Ord/Getty Images for NYCWFF

Tito’s vodka might be “handmade,” but it’s not made for your hands. The social media team at the Austin-based vodka maker — which is the top-selling spirit in America — is working overtime on Twitter today, forced to repeatedly explain that its product is not a suitable substitute for hand sanitizer — it just smells like it would be.

The confusion arises amid a shortage of hand sanitizer as concerned members of the public attempt to protect against the spread of the novel coronavirus. That lack of supply has led to price gouging for hand sanitizer online: a box of small Purell bottles that might sell for $10 typically are now listed for hundreds from secondary sellers on Amazon. It’s also led to DIY advice and online recipes for homemade hand sanitizers, most of which call for rubbing alcohol (99 percent alcohol by volume) plus aloe vera gel.

Tito’s, meanwhile, is actually just 40 percent alcohol by volume, not the 60 percent required to kill viruses. As Dallas Morning News reporter Dom DiFurio noted, the company will probably have to keep Tweeting ad nauseam while people on Twitter threaten to “get me a handle of @TitosVodka and make some hand sanitizer for my family.”

“Per the CDC, hand sanitizer needs to contain at least 60% alcohol by volume,” Tito’s writes soberly in reply after reply, attaching an explanation for added clarity.

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25 minutes ago, dasari4kntr said:
Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One - Titans of BBQ presented by National Beef and Pat LaFrieda Meats hosted by Dario Cecchini, Pat LaFrieda and Michael Symon Photo by Cindy Ord/Getty Images for NYCWFF

Tito’s vodka might be “handmade,” but it’s not made for your hands. The social media team at the Austin-based vodka maker — which is the top-selling spirit in America — is working overtime on Twitter today, forced to repeatedly explain that its product is not a suitable substitute for hand sanitizer — it just smells like it would be.

The confusion arises amid a shortage of hand sanitizer as concerned members of the public attempt to protect against the spread of the novel coronavirus. That lack of supply has led to price gouging for hand sanitizer online: a box of small Purell bottles that might sell for $10 typically are now listed for hundreds from secondary sellers on Amazon. It’s also led to DIY advice and online recipes for homemade hand sanitizers, most of which call for rubbing alcohol (99 percent alcohol by volume) plus aloe vera gel.

Tito’s, meanwhile, is actually just 40 percent alcohol by volume, not the 60 percent required to kill viruses. As Dallas Morning News reporter Dom DiFurio noted, the company will probably have to keep Tweeting ad nauseam while people on Twitter threaten to “get me a handle of @TitosVodka and make some hand sanitizer for my family.”

“Per the CDC, hand sanitizer needs to contain at least 60% alcohol by volume,” Tito’s writes soberly in reply after reply, attaching an explanation for added clarity.

Rubbing alcohol is waaay cheaper 

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