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ATT/Pay per View/theatre multi release is viable for most movies

hunkyfunky

By hunkyfunky
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hunkyfunky

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Every one is talking about about OTT and debating whether theatres can survive of not. 

I think for a movie , a combination of these 3 is viable option even after theatres are open. 

Go for Pre pay , say 100 to 400 Rs ( even more for bigger movies) with a stipulation that movie will release only after minimum number of tickets are sold. Viewing window can be 24 hours once you start. 

OTT can release after 2/3 weeks , but to protect the Pay per view, they can opt to release only after certain no.of pay per views. 

Theatres, when open can have a simultaneous release with pay per view - probably with much higher ticket prices: those who want to experience theater can opt to go. 

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