Mostly secratery girls enduku untaru??

[kothavani]

3 minutes ago, siru said:

needi movie knowledge aa

mari nenu secreteray ni petukune anthe edagaledu

[johnydanylee]

M

59 minutes ago, IdleBrain said:

 

you mean this??

 

Musalode gaani

[siru]

3 minutes ago, kothavani said:

mari nenu secreteray ni petukune anthe edagaledu

lol then discussiion should be about movies, u are bringing fanatasy characters to real life discussion 

[kothavani]

2 minutes ago, siru said:

lol then discussiion should be about movies, u are bringing fanatasy characters to real life discussion 

https://teamels.com/why-the-assistant-role-is-female-dominated/

 

Why the Assistant Role is Female Dominated

It’s 1950 and you’re a female secretary. You’ve taken this clerical position to bring in extra income for your family; things have been tight since the war ended. You work twice as hard to help your boss look good, while making significantly less. Just a few of your job descriptions include: smile readily and naturally, be fastidious about your appearance, never wear long earrings, maintain excellent posture, keep a pleasing and well-modulated voice, refrain from sarcasm, have omniscient knowledge of the boss’ whereabouts, and never expect a promotion. Correction fluid, or “liquid paper” has not been invented yet. Your boss keeps a bottle of whiskey in his bottom drawer and almost everyone in the office smokes.

Flash forward, it’s 2018, and secretary is still one the top job for women. The job description has drastically changed and the cigarette butts have long burned out. But, it begs us to ask, how did we get here? Why is the executive leadership support role still dominated by one gender? What has truly changed?

Surprisingly, before the industrial revolution, men held secretarial jobs. Then, the industrial revolution hit hard and a transition took place, moving from hand production methods to machines, and the whole world changed. Women entered the workforce out of necessity, working sometimes 80 hours a week in unbearable conditions. Women quickly replaced men in secretarial positions. According to CNNMoney, the rise of the secretary began with the increased paperwork of the Industrial Revolution. “The job became popular in the 1950s, when 1.7 million women were ‘stenographers, typists or secretaries.’”

Over time, the role has continued to dynamically change and flourish because of the introduction of new technologies. Whether you call the title secretary, executive assistant, administrative assistant, or so on, the role as we are referring to it, is truly a strategic business partner. Now, executive assistants directly impact the bottom line. They are the right hand of their executive and the backbone of the company. They have slipped into a managerial position and often, have the opportunity for promotion into leadership roles. So why is this career still predominantly female? In our opinion, there are three factors: tradition, reverse sexism, and candidate’s beliefs.

Tradition

In addition to the impacts of the industrial revolution, according to CNNMoney, “Secretarial schools offered professional training, which made it possible for many women to enter the career without a full college education.” In the 1950’s, secretary became the most popular job title for women. Now, because of reverse sexism, instilled gender beliefs and tradition, this career remains predominantly women. According to Jessica Williams, founder of Sidekicks, “One person told me that, in his household, the ‘secretary and nanny are women – the chauffeur and butler are men’ because ‘that’s how it’s always been.’” Talk about traditional expectations.

Every time new technology comes out, it’s predicted that the world won’t need administrative roles and perhaps tradition will change. That’s proved to be untrue. The Labor Department projects the category will grow about 12% between 2010 and 2020, adding nearly 493,000 jobs during this decade. New technology helps the bottom line, and so does loyal staff that knows how to use it. It’s been proven over time that new technology only helps administrative roles by giving them the means to better support their executive and the company’s success as a whole.

Reverse sexism

A lot of executives and companies are at fault for how they recruit for the position. Recruiters have admitted to executives who ask specifically for blondes, or insert other stereotypical assistant or secretary physical appearances. Williams explains in her article in The Guardian, “There is definitely a problem when an employer expects their new hire to look a certain way or assumes that everyone working in support is female. ‘No, I definitely wouldn’t consider a male PA’ – that comment is ubiquitous.”

According to Greg Causey, executive coordinator for Atlanta-based cable TV giant Comcast, “I’ve worked for a number of female executives. The only thing I had to stand back and take notice of is that it seemed to threaten a lot of males to have a guy organizing and running their lives.”

Reverse sexism stems from tradition and recruitment. There are many reasons why men should chose the executive assistant career path, from passion, to managerial experience, to technology advancements, to having a direct effect on the bottom line. The list can go on. It’s our job to recognize reverse sexism and counteract it. It starts with how we view the position and how recruiters interact with candidates.

Candidate’s beliefs

According to Jessica Williams, founder the secretarial recruitment company, Sidekicks:

I believe that the secretarial industry harbours one of the last bastions of “acceptable” sexism. A lot of agencies like to pretend this doesn’t exist any more; it does. Companies celebrated for their inclusive hiring policies and quotas to ensure female representation at management level also employ an overwhelmingly female battalion of PAs, secretaries and receptionists. This isn’t always because hiring managers are discriminating against male candidates. Often candidates think these roles are woman dominated and, in turn, the available candidate pool reflects that.

Although sexism and tradition are to blame for the profession remaining predominantly female, candidate’s beliefs are equally to blame. Similarly, truck drivers are still predominantly male, executive leadership support roles are predominantly female because of how we view the role. If we want to see change we need to mirror that in the way we talk and act about the role. It’s up to us to change our verbiage and our behavior.

Over the years, the role has changed dynamically. Assistants are now the right hand of their executive and responsible for critical decisions on behalf of their executive and the company. They hold more managerial positions – whether that be through managing and admin team or managing large-scale projects. They possess and practice increased critical thinking through all facets of their day. They work long hours to ensure the success of their executive. They are the first to learn new technology and are constantly required to stay up-to-date with the latest technological advancements. They must find new ways to effect the bottom line, by saving executive time and company money.

What’s next

The role has changed since the Mad Men era. It’s important we know how we got here and how we play into the future of the role. We should be proud of the changes we’ve implemented throughout the decades. Secretary is still the top job for women, but times are changing. It’s up to us to recognize tradition, to fight reverse sexism, and redefine candidate’s beliefs. It’s up to us to mold the future of the role and to take it to new heights.

Executive assistants play a vital role in shaping acceptable company culture. Women and men across the country are taking a stand against sexual bullying, harassment, and violence in the work place. New generations of inspirational women are confronting this bigotry head on. If you enjoyed this article, check out “Times Up, Now What?” by our very own Jordan Hensel.

The Executive Leadership Support Forum is a two-day professional development business course for senior level executive assistants, built from MBA programs. Each session is formatted to hone leadership and project management skills through proven approaches and best practices.

If you have not attended an Executive Leadership Forum in the past, we hope to see you at one of our upcoming forums in New York, Seattle, Minneapolis, or Dallas. If you have attended one or more Executive Leadership Forums, we encourage you to describe your experience in the comments below. The Executive Leadership Support team is endlessly thankful for all of the past, present, and future attendee

For more information on how the Executive Leadership Support Forum can provide you the professional development to succeed within your career, visit our events page: www.elsforum.com/events

[kothavani]

4 minutes ago, siru said:

lol then discussiion should be about movies, u are bringing fanatasy characters to real life discussion 

'Secretaries are women, that's how it's always been' – how I call out 'acceptable' sexism

When clients request ‘a blonde’ from Jessica Williams’ recruitment business she tackles their sexism with one simple question

Jessica Williams

founder of Sidekicks

Mon 17 Oct 2016 03.17 EDTLast modified on Tue 26 Jun 2018 10.07 EDT

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 When companies ask for a presentable candidate, this almost always means they expect them to wear heels. Photograph: Alamy

“She’ll probably be a graduate. I need someone intelligent. School doesn’t really matter but she must speak well – no accents. I’m presuming she’ll look the part?”

What, I wonder, do you think when you read those words? Who am I looking for? What do I do? Perhaps I work for a dating agency? In fact, I work in recruitment, and on this occasion I had been asked to find a personal assistant.

I believe that the secretarial industry harbours one of the last bastions of “acceptable” sexism. A lot of agencies like to pretend this doesn’t exist any more; it does. Companies celebrated for their inclusive hiring policies and quotas to ensure female representation at management level also employ an overwhelmingly female battalion of PAs, secretaries and receptionists. This isn’t always because hiring managers are discriminating against male candidates. Often candidates think these roles are woman dominated and, in turn, the available candidate pool reflects that.

Receptionist 'sent home from PwC for not wearing high heels'

 

 

Read more

But there is definitely a problem when an employer expects their new hire to look a certain way or assumes that everyone working in support is female. “No, I definitely wouldn’t consider a male PA” – that comment is ubiquitous.

One person told me that, in his household, the “secretary and nanny are women – the chauffeur and butler are men” because “that’s how it’s always been”. When first meeting clients, it’s interesting how many of them refer to their prospective new hire as “she” before they have met a single candidate.

Some companies dress it up (if you’ll pardon the pun). They will ask their agency to ensure that candidates sent to them are “presentable”. This can mean many different things, from the wearing of a uniform (usually a blouse, skirt, almost always heels) to how a female receptionist ought to wear her hair.

Internal job descriptions will communicate the need for a receptionist to have a “neutral” accent. For neutral read middle-class, ideally non-regional. In the world of the secretarial agency, these “hidden extras”, additional to the main requirements, are called “adhering to house style”. We call it discrimination.

 

These ‘hidden extras’ are called ‘adhering to house style.’ We call it discrimination

I had worked in administration for a decade before I set up my secretarial recruitment company, Sidekicks, in 2015. To be honest, I used to get irritated by women who bemoaned the difficulties of being female in the workplace. “Why can’t people just get on with it?”; “Why not work to create change, rather than moaning about it?”, I often thought.

I spent much of my early career brushing off everyday sexism and took it for granted. I prided myself on smiling in the face of sexist remarks. I taught myself to meet misogyny with pity and distain rather than anger.

However, 2015 was the year I finally got cross about it all. In fact, I became searingly angry. I moved from being a secretary to recruiting secretaries for other people, and it was then that I couldn’t ignore the realities of our industry.

It’s all well and good to decide not to make a fuss about things that upset you. But it’s another thing entirely to be responsible for the safety and wellbeing of others, and to then consciously brush those concerns under the carpet. It nagged at my conscience, and I was compelled to do something about it.

So what do we do if a client asks for “a blonde”? By far the strongest tool at our disposal is the power of “why?” We ask “why?” and it works every time, without fail. The problem with responding to casual misogyny with anger is that it’s become the expected reaction. Anger is easily batted away with a host of practised responses, such as “it’s political correctness gone mad” or “relax – you’re really uptight”.

Asking “why?” in a genuinely puzzled way has the most extraordinary effect – try it. It stops the conversation in its tracks, turns the statement on its head and immediately forces that person to logically justify their statement (which, of course, they cannot do.)

 

 Jessica Williams. Photograph: Heather Neilson Photography

With that one word we force clients to question whether their prejudices are out of date. Finally, they begin to grasp just how embarrassing and unprofessional those prejudices are.

My team and I also work to effect change in practical ways. We don’t include photos, dates of birth, gender or ethnicity on any of our CVs.

While I was temping as a young woman I had some upsetting experiences. Once I was sent to temp for a man whose total lack of morality meant that he shouldn’t have been left alone with a woman.

The agency that sent me there didn’t make any effort to vet him. It’s nowhere near as bad now, but it still happens. A client might ring an agency asking for a temp to come to their hotel room, for example – often for very legitimate reasons (visiting business people or celebrities) – but not always.

Sidekicks is launching a temp desk in January. How do I make sure that we can keep our candidates safe? Alongside obvious measures (identity verification, credit checking), we meet every single client in person, and go to view their office. I have two younger sisters – so, in my mind, I would “sister check” every client I met. Would I feel comfortable sending one of my sisters to work for this person? If my internal radar said no, I wouldn’t send the candidate.

I founded my company in response to a clear need for a recruiter that genuinely understands the urgent need for a shift in attitude towards support workers. And one that grasps the magnitude of the work that is done by this often unseen administrative underclass.

 

There is no reason, in 2016, why women should feel they need to look a certain way in order to secure a job

My workforce is comprised of eight women, some of whom are employed on a permanent basis, some of whom work flexibly in order to fit their career around their commitments to their children. Our business has a strong internal code and it’s not for PR reasons, it’s because we are committed to being an ethical recruiter – that’s what our industry so badly needs.

If we are to genuinely change attitudes towards administrative workers and challenge harmful assumptions within our industry, we need to be brave and work together. There is no reason, in 2016, why women should feel they need to look a certain way in order to secure a job, or why talented male support workers should find it so difficult to get a job. The first step to change can, in my mind be really simple: we just need to stop being afraid to ask “Why?”

[kothavani]

5 minutes ago, siru said:

lol then discussiion should be about movies, u are bringing fanatasy characters to real life discussion 

naa okaidke kaadu chana mandiki unayi mida posts chudu from guardian

[summer27]

watch English movie secretary ..