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Oracle Wins Bid for TikTok in U.S.; Microsoft Proposal Is Rejected


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Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff.
 

 

The algorithms, which determine the videos served to users and are seen as TikTok’s secret sauce, were considered part of the deal negotiations up until the Chinese policy change raising questions among the parties involved in negotiations over how to value the social-media business.

 

The structure of Oracle’s deal wasn’t immediately known, including whether it includes transfer of the algorithms.

Two people familiar with the Oracle deal said it was more appropriate to call it a partnership, rather than an acquisition, suggesting that there wasn’t an exchange of significant assets.

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