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44min

B2B Marketers on a Mission

Ep. 151: How Insights into Your Target Audience Can Lead to Success

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

learning everyday

The Stoic's Guide to Overcoming Obstacles with "The Obstacle is The Way" by Ryan Holiday

If you are learning with us and find our content valuable, you can support us becoming our Patron: patreon.com/LearningEverydayEU. Contact us at: contacts@learningeveryday.eu.

WSJ What’s News

China Reins In Its Infrastructure Strategy But Not Its Global Ambition

The early years of the Belt and Road Initiative left China with tens of billions of dollars in soured loans, making it a costly way of building global influence. Now Beijing is reworking its flagship infrastructure lending program to shield itself from financial risk and focus on projects that support its evolving ambitions, including securing critical supply chains for things like green-tech minerals and positioning itself as a leader that developing nations can unite behind. In the second episode of our three-part series, “Building Influence,” AidData’s Bradley Parks, SOAS University of London’s Steve Tsang and the WSJ’s Chun Han Wong discuss Belt and Road 2.0 and how even though China is reducing its spending, it is no less ambitious when it comes to pursuing Xi Jinping’s strategic goals. Kate Bullivant hosts. Further reading: China’s Belt and Road Plan Is Down, Not Out China Reins In Its Belt and Road Program, $1 Trillion Later China Is Starting to Act Like a Global Power Learn more about your ad choices. Visit megaphone.fm/adchoices

The Big 3 NBA Podcast

Are the Celtics Still a Top 3 NBA Team?

A. Sherrod Blakely, Gary Washburn, and Kwani Lunis catch up with Lauren Williams of the Atlanta Journal-Constitution and talk Trae Young and trade deadline talk, as well as the Celtics capping off their first West Coast trip of the season. What did we learn? The Big 3 NBA Podcast is presented by: Prize Picks! Get in on the excitement with PrizePicks, America’s No. 1 Fantasy Sports App, where you can turn your hoops knowledge into serious cash. Download the app today and use code CLNS to get $50 when you play $5! PrizePicks, run your game! Go to https://PrizePicks.com/CLNS Gametime! Take the guesswork out of buying NBA tickets with Gametime. Download the Gametime app, create an account, and use code CLNS for $20 off your first purchase. Download Gametime today. What time is it? Gametime! Terms apply. Go to https://gametime.co ! Learn more about your ad choices. Visit megaphone.fm/adchoices