Condom Company Uses RRR For Promotions

[Anta Assamey]

Well, by using the letters “RRR” in various writings and mentions, many top-notch brands are actually promoting the film rather directly or indirectly. Now, a condom company has taken this a step further by giving their own abbreviation to RRR to promote their product. Here’s an interesting snippet.

One of the popular condom brands in India is none other than Skore Condoms, which has some spicy TV commercials and digital campaigns running all over. Keeping it in sync with the ‘fire and ice’ theme of RRR, now Skore Condoms came up with a campaign to promote their warm and cool condoms, and promoted RRR effectively to their advantage. And they have abbreviated RRR as Raw Responsible Romance.

No doubt, this is one of the peaks of using a trending topic to the benefit of the brand and Skore Condoms has done effectively as many meme makers, digital promoters and media folks are sharing about this small ad campaign. However, with RRR being a common English acronym, surely RRR makers cannot claim trademark over it and sue the brands for using it that way.

Anway, RRR is getting stupendous free publicity in this way through all the quarters.

[Spartan]