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Shopify to layoff 10% of workers (1000)


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Shopify Says It Will Lay Off 10% of Workers, Sending Shares Lower

CEO Tobi Lütke says company made wrong bet on pandemic-fueled boom in e-commerce growth lasting

Shopify is cutting roughly 1,000 workers, or 10% of its global workforce, rolling back a bet on e-commerce growth the technology company made during the pandemic, according to an internal memo.

Tobi Lütke, the company’s founder and chief executive, told staff in a memo sent Tuesday that the layoffs are necessary as consumers resume old shopping habits and pull back on the online orders that fueled the company’s recent growth. Shopify, which helps businesses set up e-commerce websites, has warned that it expects revenue growth to slow this year.

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Shopify stock sinks 14% after company says it will lay off 10% of workers

In a memo to staff, Shopify CEO Tobi Lutke acknowledged he had misjudged how long the pandemic-driven e-commerce boom would last.

By Annie Palmer


An employee works at Shopify's headquarters in Ottawa, Ontario, Canada.

Chris Wattie | Reuters

Shopify is laying off roughly 1,000 workers, or around 10% of its global workforce, the company announced Tuesday.

Shares of Shopify closed down 14%.

In a memo to staff, CEO Tobi Lutke acknowledged he had misjudged how long the pandemic-driven e-commerce boom would last, and amid a broader pullback in online spending, Shopify would move to cut a number of roles.

Shopify had more than 10,000 employees as Dec. 31, 2021, according to a securities filing.

The cuts will affect all of Shopify's divisions, though most will occur in recruiting, support and sales, and "across the company" it is eliminating "over-specialized and duplicate roles, as well as some groups that were convenient to have but too far removed from building products," Lutke said in the memo.

Technology companies have been announcing layoffs, hiring freezes and rescinding job offers in the midst of economic uncertainty and Covid pandemic trends tapering off. Earlier this month, Google parent Alphabet and Facebook owner Meta both said they'd slow the pace of hiring. Companies including Netflix and Coinbase have announced layoffs.

The Canadian company, which makes tools for companies to sell products online, was one of the biggest beneficiaries of the pandemic-driven e-commerce boom. As stores reopened and consumers shifted back to pre-pandemic shopping habits, Shopify and other companies in the e-commerce sector began to contend with concerns that they'd be unable to sustain the high-flying growth they enjoyed.

Shopify bet that the increasing mix of online spending over commerce in stores would "permanently leap ahead by 5 or even 10 years," Lutke said. It staffed up to meet what it anticipated would be a sustained shift to e-commerce, more than doubling its employee base since the end of 2019, the company said in February.

"It's now clear that bet didn't pay off," Lutke said. "What we see now is the mix reverting to roughly where pre-Covid data would have suggested it should be at this point. Still growing steadily, but it wasn't a meaningful 5-year leap ahead."

In its most recent earnings report, Shopify forecast that revenue growth would be lower in the first half of the year, as it navigates tough pandemic-era comparisons. The company is scheduled to report second-quarter earnings Wednesday.

Shopify said employees who are laid off will receive 16 weeks of severance pay, plus one week for every year of tenure at the company.

 

https://www.cnbc.com/2022/07/26/shopify-sinks-12percent-after-company-plans-to-lay-off-10percent-of-workers.html

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  • 1 year later...

Reflecting on Shopify's decision to lay off 10% of its workforce, it's evident that this news was a significant development in the e-commerce industry a year ago. Time has likely brought new insights and changes to the situation.It's possible that Shopify has since adjusted its strategies to navigate the evolving e-commerce landscape. We hope that any affected employees have found stability in their careers.For those interested in revisiting this topic or staying updated on similar industry news, you can explore this LinkedIn post at https://www.linkedin.com/posts/gerrid-smith-1259622_activity-7138399228447346688-Uzoe/. It can serve as a reference point for discussions about how businesses adapt to changing circumstances over time.

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