Akshay Kumar Proposes to Cut His Price By 30-40% to Reflect Changes in Industry

November 14, 2022

Akshay Kumar, who is popular for churning out one hit after another had quite an uneventful year. With his big films like Samrat Prithviraj, Rakshabandhan and Ram Setu performing poorly at the box office, the actor for the first time has made a decision to bring down his prices by 30-40% and has reflected upon some of the changes the entertainment industry needs.

While addressing the Hindustan Times Leadership Summit, the actor explained, “What is happening, as per me, is that things have changed. The audience wants something different. This is what we should think that we should sit down and try to give them that. It is our fault, not the audience’s fault, that they are not coming. We have to give them what they want. That is what we have to rethink. We have to dismantle what we have made and start all over again. Think what kind of cinema they would want to see. I want to start completely differently. And that is what I have started doing also. What has happened during the pandemic is that their choices have changed rapidly.”